The Emergence of a Global Culture – Cultural Diffusion By the end of this lesson you will have: Re-capped the impact of globalisation on migration Learnt how globalisation can cause cultural diffusion Evaluated the costs and benefits of cultural diffusion and ‘westernisation’

Globalisation – Enquiry Question 2 What are the impacts of globalisation for countries, different groups of people and cultures and the physical environment? 3.6 The emergence of a global culture, based on western ideas, consumption, and attitudes towards the physical environment, is one outcome of globalisation. a. Cultural diffusion occurs as a result of globalisation; TNCs, global media corporations (P: role of TNCs), tourism and migration create and spread an increasingly ‘westernised’ global culture which impacts on both the environment and people ( Changing diets in Asia). The spread of a global culture has also led to new awareness of opportunities for disadvantaged groups ( Paralympic movement) particularly in emerging and developing countries. (P: opportunities for these groups) (6) b. In some locations, cultural erosion (loss of language, traditional food, music, clothes, social relations ( loss of tribal lifestyles in Papua New Guinea) has resulted in changes to the built and natural environment (de-valuing local and larger-scale ecosystems). c. Concern about cultural impacts, economic and environmental exploitation has led to opposition to globalisation from some groups. (A: attitudes of pro- and anti- globalisation groups, environmental movement)

Centripetal migration Recap starter- pick at least 4 words from the selection below & explain them! Blue = 1 point each Red = 2 points each Black = 3 points each Rural push Urban pull 750million Centripetal migration Infrastructure Dereliction Costs of migration Benefits of migration Tata

What is Culture? TASK: With your partner, write down exactly what you think culture is Then, jot down as many examples of ‘western cultures’ that you can think of

Cultural Traits Language: some countries have a single national language with local dialects, or several languages belonging to different indigenous ethnic groups Food: National dishes and diet traditionally reflect the crops, herbs and animal species that are available locally Clothing: National and local traditions may reflect traditional adaptations to the climate (such as wearing fur and polar climates) or religious teachings Religion: There are several main world religions, each with its own local variants; religion is an important cultural trait that also informs food and clothing, and may be highly resistant to change. Traditions: Everyday behaviour and ‘manners’ are transmitted from generation to generation, from parents to their children, such as saying ‘thank you’ or shaking hands Pupils to add to their notes

Cultural Diffusion Diffuse = spread or cause to spread over a wide area or among a large number of people. Cultural Diffusion is a consequence of globalisation. Because it is largely the western world which has accelerated globalisation, western culture has therefore been spread over the globe. This is known as westernisation. Western Culture has been spread in these ways: 1. Through western TNCs 2. Through western media 3. Through tourism and migration

Cultural Diffusion through TNCs TASK: With your partner, try and think of examples for the ways in which TNCs spread western culture below. Think about: Global influence: Food, clothes, goods Sayings and slogans catch on Uniform products bring changes to places Evaluation: TNCs try and prevent ‘western washing’ through glocalisation to try and reflect local cultures in their products. However, is glocalisation just a sophisticated form of cultural imperialism?

Cultural Diffusion through the Western Media TASK: With your partner, try and think of examples for the ways in which the media spread western culture below. Think about: Global Influence: Disney films, Christmas and Halloween in movies, the BBC maintaining a sense of ‘Britishness’ Evaluation: Films and programmes can offer a window into other cultures. However, films are often re-filmed to suit a different audience. i.e. the inbetweeners Other countries have managed to get their non western-culture furthered through news and cartoons so actually the media can be an outlet for all cultures not just western media.

Cultural Diffusion through Tourism and Migration TASK: With your partner, try and think of examples for the ways in which tourism and migration spreads western culture below. Think about: Global Influence: Migration brings cultural changes. Europeans took their culture in the past. Now other cultures are being brought to European countries. Evaluation: Migrants affect host regions. However, it is hard to gauge whether these changes are superficial or more meaningful.

What type of cultural diffusion am I? Diffusion through Media

What type of cultural diffusion am I? Diffusion through TNCs

What type of cultural diffusion am I? Diffusion through Media

What type of cultural diffusion am I? Diffusion through TNCs

What type of cultural diffusion am I? Diffusion through TNCs

What type of cultural diffusion am I? Diffusion through Migration

The Cost and Benefits of Cultural Diffusion COSTS Social - Democracy Environmental – the western value of consumption is negatively impacting the environment through waste and pollution Social - Education Social – health issues as fatty western food dominates Cultural – Awareness of disadvantaged groups (Paralympics) Social – more people can now communicate through learning and understanding English

Exam Practise State two ways in which TNCs have led to global cultural diffusion (4) Explain how western media can lead to cultural diffusion (4) Assess the impact of TNCs on cultural diffusion (12) You can see here that the same content can be applied to several different question styles – let’s unpack what each question requires as a class INDEPENDENT TASK: Attempt question 1 & 2 in class

Plenary Complete the question sheet for 3.6 in your workbooks Extension: Use the question cards at the back of your workbooks to test the person next to you

The Emergence of a Global Culture – Cultural Diffusion By the end of this lesson you will have: Re-capped the impact of globalisation on migration Learnt how globalisation can cause cultural diffusion Evaluated the costs and benefits of cultural diffusion and ‘westernisation’