9/17/2018 9:30 AM DBI206 What's New in Microsoft SQL Server Code-Named "Denali" for SQL Server Analysis Services and PowerPivot T.K. Anand, Ashvini Sharma SQL Server Business Intelligence Microsoft Corporation © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Analysis Services: Today Broad adoption “Customers in the Magic Quadrant survey report that their Microsoft average deployment sizes are now larger than any other vendor in the survey in terms of users.” “Use of OLAP functionality by Microsoft customers is more than double that for the rest of the survey respondents.” Source: Gartner Magic Quadrant for BI Platforms, 2011 Large ecosystem "Wide availability of skills is among the top reasons customers select Microsoft over competing vendors.” Source: Gartner Magic Quadrant for BI Platforms, 2011 Highest rated infrastructure and development tools “Microsoft customers rate its BI platform infrastructure and development tools among the highest compared to other vendors, and a higher percentage of customers use them extensively.” Source: Gartner Magic Quadrant for BI Platforms, 2011

Analysis Services: Tomorrow Build on the strengths and success of Analysis Services and expand its reach to a much broader user base Embrace the relational data model – well understood by developers and IT Pros BI Semantic Model Analysis Services Vision Bring together the relational and multidimensional models under a single unified BI platform – best of both worlds! Provide flexibility in the platform to suit the diverse needs of BI applications

BI Semantic Model One Model for all End User Experiences Team BI Client Tools Analytics, Reports, Scorecards, Dashboards, Custom Apps Data Sources Databases, LOB Applications, OData Feeds, Spreadsheets, Text Files BI Semantic Model Data model Business logic and queries Data access Team BI PowerPivot for SharePoint Personal BI PowerPivot for Excel Organizational BI Analysis Services

BI Semantic Model demo

BI Semantic Model What about existing Analysis Services applications? Existing applications Based on Unified Dimensional Model Existing applications Based on Unified Dimensional Model Existing applications Every UDM becomes a BI Semantic Model New applications New technology options “Denali”

BI Semantic Model: Architecture Third-party applications Reporting Services SharePoint Insights Excel PowerPivot BI Semantic Model Multi- dimensional Data model Tabular Business logic and queries MDX DAX Direct Query Data access ROLAP MOLAP VertiPaq Databases LOB Applications Files OData Feeds Cloud Services

BI Semantic Model: Scenarios Crescent over a Sales model End User Model Developer BI Semantic Model Data model Tabular Business logic and queries DAX Data access VertiPaq SQL Server Dynamics CRM

BI Semantic Model: Scenarios Excel over a Sales model End User Model Developer BI Semantic Model Multi- dimensional Data model Tabular Business logic and queries MDX DAX Data access VertiPaq SQL Server Dynamics CRM

BI Semantic Model: Scenarios Excel over a Finance model End User Model Developer BI Semantic Model Data model Multi-dimensional Business logic and queries MDX Data access MOLAP Oracle SAP

BI Semantic Model: Scenarios Crescent over a Finance model End User Model Developer BI Semantic Model Multi- dimensional Data model Tabular Business logic and queries DAX MDX Data access MOLAP Oracle SAP

demo Denali in Action… Professional tools End user tools BI Development Studio in Visual Studio 2010 shell (“Juneau”) Multi-dimensional and tabular projects Management Studio updates Powershell support End user tools Excel, PowerPivot Crescent Rich model capabilities Hierarchies, KPIs, perspectives, parent-child DAX calculated columns & measures DAX queries, MDX drillthrough Row level security Performance & scalability MOLAP dimension scale (>4GB string store) VertiPaq performance, partitioning DirectQuery over SQL Server with VertiPaq (Apollo) index demo

BI Semantic Model Flexibility Richness Scalability Multi-dimensional and tabular modeling experiences MDX and DAX for business logic and queries Cached and passthrough storage modes Choice of end-user BI tools Rich data modeling capabilities Sophisticated business logic using MDX and DAX Fine-grained security – row/cell level Enterprise capabilities – multi-language and perspectives VertiPaq for high performance, MOLAP for mission critical scale DirectQuery and ROLAP for real-time access to data sources State-of-the-art compression algorithms Scales to largest enterprise servers

How Should I Build my Model? Depends on the application needs for each layer Data model Business logic Data access & storage Two Visual Studio (BIDS) project types in Denali Multidimensional project – with MDX and MOLAP/ROLAP Tabular project – with DAX and VertiPaq/DirectQuery Project types could change post-Denali VertiPaq in multidimensional projects, MDX scripts in tabular projects… Based on customer feedback

Data Model Tabular Multidimensional Familiar model, easier to build, faster time to solution Advanced concepts (parent-child, many-to-many) not available natively in the model… need calculations to simulate these Easy to wrap a model over a raw database or warehouse for reporting & analytics Multidimensional Sophisticated model, higher learning curve Advanced concepts baked into the model and optimized (parent-child, many-to-many, attribute relationships, key vs. name, etc.) Ideally suited for OLAP type apps (e.g. planning, budgeting, forecasting) that need the power of the multidimensional model

Business Logic DAX Based on Excel formulas and relational concepts – easy to get started Complex solutions require steeper learning curve – row/filter context, Calculate, etc. Calculated columns enable new scenarios, however no named sets or calc members MDX Based on understanding of multidimensional concepts – higher initial learning curve Complex solutions require steeper learning curve – CurrentMember, overwrite semantics, etc. Ideally suited for apps that need the power of multidimensional calculations – scopes, assignments, calc members

Data Access and Storage VertiPaq In-memory column store… typical 10x compression Brute force memory scans… high performance by default… no tuning required Basic paging support… data volume mostly limited to physical memory MOLAP Disk based store… typical 3x compression Disk scans with in-memory subcube caching… aggregation tuning required Extensive paging support… data volumes can scale to multiple terabytes DirectQuery Passes through DAX queries & calculations… fully exploits backend database capabilities No support for MDX queries… no support for data sources other than SQL Server (in Denali) ROLAP Passes through fact table requests… not recommended for large dimension tables Supports most relational data sources… no support for aggregations except SQL Server indexed views

Analysis Services Architecture SharePoint Internet Explorer BI Development Studio Project Juneau Excel Services Reporting Services xlsx PowerPivot for Excel Analysis Services BI Semantic Model PowerPivot for SharePoint (Analysis Services) Excel xlsx Third Party Apps Personal BI Team BI Organizational BI

Summary One Model for all End User Experiences Team BI Personal BI PowerPivot for SharePoint Personal BI PowerPivot for Excel Organizational BI Analysis Services Client Tools Analytics, Reports, Scorecards, Dashboards, Custom Apps BI Semantic Model Data model Business logic and queries Data access Data Sources Databases, LOB Applications, OData Feeds, Spreadsheets, Text Files Flexibility Richness Scalability

Analysis Services Maestro Program Deep-dive level 500 course on SSAS 2008 R2 Intense training spread across five days Think Microsoft Certified Masters for SQL Server Prepared by SQLCAT, top industry experts and SSAS Team “This was by far the best SSAS training/conference I attended ever….” Apply for the V1.2 Courses SSAS Maestro Program – Redmond, WA – June 13-17 SSAS Maestro Program – Madrid, Spain – July 18-22

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Resources Learning http://northamerica.msteched.com Tech Ed North America 2010 9/17/2018 9:30 AM Resources Connect. Share. Discuss. http://northamerica.msteched.com Learning Sessions On-Demand & Community Microsoft Certification & Training Resources www.microsoft.com/teched www.microsoft.com/learning Resources for IT Professionals Resources for Developers http://microsoft.com/technet http://microsoft.com/msdn © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Complete an evaluation on CommNet and enter to win! Tech Ed North America 2010 9/17/2018 9:30 AM Complete an evaluation on CommNet and enter to win! © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Tech Ed North America 2010 9/17/2018 9:30 AM © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/17/2018 9:30 AM © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.