Professional HDV Products Leigh Herman Product Manager, Pro A/V Group SONY ELECTRONICS, INC.

Off to the Races! HDV Format: Worldwide Acceptance Approx. 60,000 units of Sony professional HDV products shipped worldwide Exact totals to be confirmed in April The HDV Production Chain Step I – Acquiring Content – HDV Cameras and Video Tape Recorders

Who’s Using HDV? Music Videos Independent Features/Documentaries “Tomorrow is Today,” “Busgirl,” Jaws 30th Anniversary” DVD Feature Films “Fever Pitch”- Used for discreet “pick-up” shots “King Kong” - Behind the scenes material for DVD release Reality TV- “Hogan Knows Best,” “Bluff” Corporate/Special Interest TV- “In-Fisherman” Gannett Newspapers HBO: “House Arrest” Broadcast Television: HDV in HDCAM productions PBS (Van Cliburn), Episodic TV- JAG, NCIS CNN, WTVF, WKRN, KRON, others The HDV Production Chain Step I – Acquiring Content – HDV Cameras and Video Tape Recorders

HVR-Z1U: Quick Review 60i/50i and NTSC/PAL selectable SMPTE time code functionality Carl Zeiss Vario-Sonnar® T* High Definition lens with 12x Balanced XLR inputs CineFrame™ 24, 25 and 30-frame recording in HD or SD 14 Bit DXP (Digital Extended Processor) Optical image stabilization Hyper Gain for lowlight situations Digital Downconversion via i.LINK™ Record and Playback DV and DVCAM Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

HVR-Z1U: Quick Review 6 assignable buttons 6 Picture Profiles Skin Tone Detail Black Stretch 2 Cinematone Gamma™ settings Programmable Shot Transition 4:3 crop bars B/W / Color viewfinder with peaking 3.5” 16:9 Hybrid LCD Display (250K Pixels) Over 40 additional features over the FX1 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

HVR-A1U Compact and light weight (under 2 lbs) Next-generation CMOS technology Sony’s “Enhanced Imaging processing” Carl Zeiss® Vario-Sonnar® T* 10x lens CineFrame™ 24 and 30-frame recording in HD or SD Simultaneous still image AND video recording Touch screen menu controls Tele Macro function Sony HDV Camcorders HDR-FX1 ($3700) 3 1/3” CCD camera 12X Carl Zeiss Vario-Sonnar© T* Lens Supports HDV 1080/60i (NTSC) or 1080/50i (PAL) formats in addition to Cineform 24/25 (NTSC/PAL) Non-perpetual zoom ring Shot programming

CMOS Imager Total pixels : approx. 2.97M pixels(4:3) 1080 1440 1920 1080 1440 1920 Total pixels : approx. 2.97M pixels(4:3) Effective pixels : 2.07M Pixels (16:9 Movie)* 1.55M Pixels (4:3 Movie)* 2.07M Pixels (16:9 Still) 2.76M Pixels (4:3 Still) *at Full scan mode

HVR-A1U: Smearless Imager

The Competition JVC GY-HD100 Canon XLH1 Panasonic AG-HVX200 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel Canon XLH1 Panasonic AG-HVX200

The Leader: Sony HVR-Z1U Three 1/3” 960x1080 CCDs HDV 1080i @ 25 Mb/s 50i/60i Switchable CineFrame 24, 25 and 30 Modes Handheld style 12x Fixed Lens Approx. 4.8 lbs. MSRP: $5946 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Competition: JVC GY-HD100U Three 1/3” 1280x720 CCDs HDV 720p @ 19 Mb/s 24p and 30p Record Modes Shoulder Mount 16x Removable Lens Approx. 6.9 lbs. MSRP: $6295 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Competition: JVC GY-HD100U 17 W Power Consumption Battery life? NO 60p on tape (30p only) NO digital downconversion NO playback of HDV 1080i NO 50i/PAL Switchability NO image stabilization Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Competition: JVC GY-HD100U Optional Fujinon TH13X3.5BRMU 13x Fujinon Lens MSRP: $11,995 Package Price: Approx. $17,000 MSRP BETTER CHOICE: XDCAM HD Package PDW-F330 Canon KH 19x6.7 KAS Autofocus Lens Package Price: Approx. $23,000 MSRP Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Competition: Canon XL-H1 Three 1/3” 1440x1080 CCDs HDV 1080i @ 25 Mb/s HD-SDI out and Gen Lock in 24f. 30f, 60i Record Modes Shoulder Mount 20x Removable Lens Approx. 8.3 lbs MSRP: $9000 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Canon XL-H1 No flip-out LCD Panel No overscan in viewfinder Can critical HD focus be accomplished on smaller viewfinder? No overscan in viewfinder Different “form factor” Love it? Hate it? Heavier than Z1U for handheld shots, front-heavy on shoulder No other HD lenses currently available EOS lenses (7.2x multiplication!) Lens is LONG, not very wide 39mm (35mm equivalent) Z1U is 32.5mm (35mm equivalent) Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Canon XL-H1 Conversion to 50i is $500 service charge Premium price ($3k-$4k) over HVR-Z1U Are HDSDI and Genlock worth it? No audio or TC via HD-SDI! NEW product from Miranda Offers Analog A/V to HDSDI conversion w/ AUDIO, TC Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel HDV

Panasonic AG-HVX200 Three 1/3” 960x540 CCDs Not HDV 1080i and 720p @ 100 Mb/s DVCPRO™ 100 Multiple Frame Rates Handheld style 13x Fixed Lens MSRP: $5995 w/o P2 $8795 w/ 2 8GB P2 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Panasonic AG-HVX200 Limited Iris control vs. Z1U LCD Panel Z1U: f/1.6,1.8, 2.0, 2.2, 2.4, 2.6, 2.8, 3.1, etc. HVX: f/1.7, 2.0, 2.4, 2.8, 3.4, 4, 4.8, etc. LCD Panel 4:3 (vs. 16:9 on Z1U) Image quality, color, brightness vs. Z1U? Wider angle of view on Z1U No protective screen on HVX200 No RT downconversion via i.LINK Noisier than Z1U at all gain settings HD on P2 Only Reduced sensitivity at 720p (vs. 1080i) Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

P2: Cost and Workflow Requires 2 hours of media P2- 8 GB is $1400 MSRP 16 GB P2 “Load”= Approx. 15 minute record time @1080i 30 minute program, @ 4:1 shooting ratio Requires 2 hours of media HDV: 2 tapes, at $18/tape= $36 P2: 15 RAM cards, at $1400 ea. = $21.000 ! What about “live swapping” of P2 cards? Camera shake during constant insertion/removal of P2 Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

P2: Cost and Workflow Real-time process Trust your hard drive? Copy to hard drive Real-time process ERASE your “camera master” Trust your hard drive? Back up data to DVD-R Stack ‘em up, let ‘er rip! File transfers still take LOTS of time! DVD-Rs can easily be ruined by a scratch! 20-40 minutes “downtime” for every 30 minutes of shooting! Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

HVR-Z1U vs. AG-HVX200 Size and Weight AG-HVX200 is heavier and wider than the HVR-Z1U

HVR-Z1U vs. AG-HVX200 HVR-Z1U Ergonomics AG-HVX Ergonomics 4 lbs. 10 oz. Great 16:9 Top LCD Panel 8 W Power Consumption AG-HVX Ergonomics 5 lbs. 3 oz. 4:3 LCD Side Panel 12 W Power Consumption

HVR-Z1U vs. AG-HVX200 Ergonomics AG-HVX200 HVR-Z1U

HVR-Z1U vs. AG-HVX200 Horizontal Resolution AG-HVX200 HVR-Z1U

Potential Pitfalls Related to SOME Sub-$10,000 HD Acquisition Chromatic Aberration “Split Screen Effect” The higher the gain setting, the more visible it becomes Also known as “SSE” on the Camera User Forums Excessive noise at all gain settings Vertical Smear Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Examples of Chromatic Aberration Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel “Chromatic aberration" occurs when the lens elements don't perfectly focus the varying wavelengths of light to exactly the same point. The result is usually a green or purple fringe around objects, especially on high-contrast transitions (light to dark edges).

Examples of Chromatic Aberration Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

Split Screen Effect and Vertical Smear Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel Some low-cost HD cameras do not move the full HD image from the imager to the DSP and encoder in one pass. The images are split in half and processed using a proprietary dual readout technology. The problem generally appears only with gain on.

HVR-Z1U vs. AG-HVX200 Vertical Smear HVR-Z1U AG-HVX200 6 db Gain

Another Example of Vertical Smear Sony HDV Cameras HVR-Z1U ($5999) 45 additional features over the FX1 B/W viewfinder with peaking NTSC and PAL selectable Hyper Gain for lowlight situations Record and Playback DVCAM 4:3 crop bars Increased time code functionality Balanced XLR inputs w/gain control on each channel

HVR-Z1U vs. AG-HVX200 HVR-Z1U Noise AG-HVX200 6 db Gain

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Summary Sony has set the standard for affordable HD with the HVR-Z1U, and followed it up with the even more affordable HVR-A1U. There are thousands of Sony HDV products already in use worldwide, in a wide variety of applications. Sony’s HDV product line combines high picture quality, innovative features, sensible ergonomics, and reasonable media costs. Despite new competition, Sony’s HDV family still offers the best value in low-cost HD acquisition. The HDV Production Chain Step I – Acquiring Content – HDV Cameras and Video Tape Recorders