A Clean Water Revolution Liquifilter A Clean Water Revolution

Introduction Have you ever been out on a hiking trip and you just drank the last drop? You look around to see if there's a clean source of water nearby and it turns out you’re out of luck. You are left standing under the beaming sun on a hot, humid day and you can feel your throat getting dryer by the second.

Introduction Or maybe you have gone camping and you are hauling two big canisters of water. It takes of most of your car space, it hurts your back to carry, and you cant refill it. You then spend most of your day worrying about how you can use the water so that you don't waste a drop, ruining your fun family day.

Introduction How about the people in 3rd world countries and their struggle for clean water? Have you ever thought how they are getting clean water? How can they cook, drink, or keep good hygiene without clean, purified water?

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Function The LiquiFilter is a water bottle with a built-in filter and can instantly boil or chill a beverage. It can chill up to 4 degrees Celsius and heat up to 90 degrees Celsius. With the electronic touch screen, it allows you to be able to select the desired temperature. it's Eco friendly. It comes with a portable solar charging platform, that you can connect to the bottle and juice it up. It also comes with a wall plug adapter.

Function At the bottom of the bottle, there is a twist able base which allows you to dump out the ooey gooey gunk the filter has separated. At the top of the bottle, you can find a nozzle that acts as a straw or a pouring lip. At the side, there is the electronic touch screen which allows you to count litres, change temperature, and check the time, date, battery charge, or filter life. The bottle can hold up to 1.5 litres of water, and can filter up to 10 000 litres before you have to switch it out.

Design The bottle comes in a sleek bottle that has a synthetic titanium outer. It is stronger than the incredible hulk, and adds no weight to the bottle itself. It comes in many colours, but our default colourway is our famous dark metallic grey, vivid orange, and a hint of black. It also comes in ocean blue, jungle green, and beach sand yellow.

Purpose There are many reasons why this should be the top selling water bottle. One of them is that out of all the Earth's water 3% is drinkable. That leaves the 97% useless, unless we use that to our advantage. With the Liquifilter bottle, all of the Earth's water will be drinkable. The most dirtiest water will still be drinkable. The Liquifilter is the first of many models. It's also the first bottle ever created that filters, heat, and chills beverages inside. This bottle allows families living in harsh environments to scoop up dirty water and make it drinkable saving millions of lives. It also allows people who are on the go, be “on the go”. It helps anyone. It helps people from 3rd world countries, to campers, to even our soldiers. The Liquifilter could turn that 3% of drinkable water to a 100% of drinkable water.

Benefits and Features The Liquifilter can help us in the craziest situations, or even the situations we face everyday such as keeping a coffee warm while at work, or having a nice chilled drink without the water ring. It is proven that water filtered by the Liquifilter is twice as safer than the average bottled water. The bottle can be charged in 2 ways: solar and electric. In an eco-friendly way, the bottle can be fully juiced in 2 hours. Along with the bottle, it comes with a body strap so you can hold it, without really holding it. The strap is made of a lightweight and durable material, flywire. The padding is also made of super soft material to relieve stress on your shoulders. The touch screen enables users to select the temperature the user wants the beverage to be. In 3 seconds it will go to that temperature. Since it is electronic, it is precise and will never fail you. The litre counter will tell you how much litres has been filtered so far, so when the time comes to refill it, it will give you a heads up.

Target Marketing Our primary targets are families that live in 3rd world countries such as East Timor , Malawi, Somalia, or Tanzania. Although they might not be able to buy them, we accept donations. For every 2 bottles, 1 bottle will be shipped to a family in the 3rd world countries. They are our primary targets because they do not have clean water to drink, but if they have a bottle, thy can scoop up any water they see and turn it into drinkable water. Also they need the Liquifilter more than anybody else.

Target Marketing Our secondary targets are the people whose lifestyle is camping, outdoors, or adventurous around ages 20-40. People around those ages start to become serious, and they do not want to put more work on themselves. Most of the campers are usually aged between 20-40 because that's when they have the most energy and freedom. A hiker usually wants to carry the least weight possible, so why would they pack 10 water bottles,when they could be packing 1?

Marketing Strategies The first place the Liquifilter will be advertise will be in shopping malls by the department or camping stores. The reason why is because one of the reasons why the Liquifilter was made was for people who are outdoors a lot, such as campers. Outdoor people shop at department/camping stores because it has everything they need. The second place I'd advertise it is on T.V. Commercials. It would be placed on the National Geographic channel because the channel teaches us about issues such as deprivation of clean water. The time I'd place the ads are from 6-9 because that's when adults 20-40 come home from their jobs and have dinner. After, they can relax and watch TV. On weekends, I'd play it all day because most adults don't have work.

Will You Buy One? The Liquifilter only costs $29.99. That includes the instant boil and instant chilled beverages, the convenient padded shoulder strap, one free filter, and a lifetime guarantee of satisfaction. Every time 2 bottles are bought, we will ship a free bottle to a family in a 3rd world country. Visit us at www.Liquifilter.ca/order to get your own Liquifilter.