Rebranding in London.

Slides:

Advertisements

Similar presentations

Olympic & Paralympic Games Programme Objectives 1.1LOCOG - Deliver an inspirational environment and experience for athletes and provide a first class experience.

Advertisements

TASKS SPRING, 2011 The Wide Wide World of Sports.

MEGA-EVENTS A MEANS TO AN END…NOT AN END IN THEMSELVES Christopher Rodrigues CBE Chair, VisitBritain.

Glasgow 2014 XX Commonwealth Games S2 Homework Task - May.

Sheffield - Lighting the Flame for Sport Making the most of the London 2012 Olympic and Paralympic Games.

Welcome Securing Employment & Skills Opportunities from the London 2012 Games: The Challenge to National, Regional and Local Governance September.

World games Quiz. 1. Give 2 examples of a single-sport World Games 2. Give 3 examples of a multi-sport World Games 3. State 4 characteristics of World.

Volunteering England and YouthNet Inspiration and Legacy from the 2012 Olympic and Paralympic Games.

The Consumer and Sports Products

How far can growing demands for good living spaces become more sustainable?

Any sporting competition that takes place at world, continental or regional level on a single or multi sport basis.

Making Geographical Decisions Sustainability and London’s 2012 Olympic and Paralympic Games.

Socio-cultural studies relating to participation in physical activity: Participation to excellence: the relevant organisations and their policies

The Olympics -one year wonder or long-term opportunity? Promote peace and international understanding Celebrate cultural diversity Encourage fitness and.

Section 1 World Games Learning Objectives To gain knowledge of the characteristics of World Games. To gain knowledge of the characteristics of World.

London 2012 Continuing the regeneration in East London Examples of urban regeneration Plans for 2012 Impact on area.

London Summer Olympics XXX Summer Games

Sport England Matt Hugo & Jordan Brown. What are their main Objectives? Protect Existing Facilities: Sport England aims to help protect sports and recreational.

DANIEL TURNER / PROF MALCOLM FOLEY MAKING THE CASE FOR EVENTS Resourcing the Event: Mixed Economy Models of Provision.

The Sports Consumer sports consumer A purchase by the sports consumer, as a customer, is like a vote because the purchase equals a decision of approval.

A presentation by Rasmus Peeker 2009 The XXX Summer Olympics,

The Olympic Tour By Olivia, Sloan and Emilie 9M. What We Learnt We learnt that The London 2012 Olympic Games will feature 26 sports, breaking down into.

What is the inner city like? Add in as many points to describe it as possible.

USBO Universiteit Utrecht Inspire Programme London 2012 Critical success factors and lessons for the Netherlands Bake Dijk –

What is the nature of world games? What impact do world games have? 1. 3 World Games.

 Try Athletics Days are part of the ‘Are you ready?’ campaign and will mark the 100 days to go milestone on 18 th April 2012  England Athletics are.

WHAT I LEARNT IN THE OLYMPIC STADIUM VISIT. Paralympic Games Financial Costs Countries involved.

Leisure, Sport and Tourism – Year 12 Lesson 16. Key Question today is… What sub-questions do we need to consider to answer the key question?

«London – the capital of three Olympic Games» Выполнила: учитель английского языка МООУ «СШИ №2» Сорокина Г.В..

Chapter 15 Sustainability and Legacy. Chapter Objectives 1.Demonstrate a comprehensive understanding of the immediate and long-term impacts, or legacies,

ALEXANDRA PARK SCHOOL GAMES FORCE VOLUNTEERS 2012.

Olympic Games Paralympic Games 302Events471 34Competition Venues21 41Training Venues14 10,500Athletes Officials4000 Olympic sized: Geography.

LONDON OLYMPICS 2012 What are the indicators of successful attempts to rebrand urban areas? What are the range of criteria that can be used? Recognition.

IB Core Unit 3 – Environmental Quality and Sustainability.

GCSE Geography – Unit 3 Sustainability and London’s Olympics and Paralympics Lesson 1.

UN HABITAT Urban Youth Fund Training of Beneficiaries 8-12 November Kathmandu, Nepal Stakeholder Management UN HABITAT Urban Youth Fund Training.

Sandie Dawe MBE Interim CEO & 2012 Games Strategy Director, VisitBritain How events and festivals attract visitors and shape Britain’s image overseas?

Countries that have hosted the Summer Olympics Describe the pattern. Can you explain this pattern?

University of Western Sydney

1.3.7: The rebranding process and players in rural places

What do I need to know? What is sustainable development?

Lesson Objectives To recap the key features of the Great Plague in 1665 To give at least 3 examples of the Plague Orders To evaluate the impact of the.

MICE Management Sustainable Event.

ASSESSMENT FOR LEARNING HISTORY

Decision Factors Dr Alan Fyall – Module 3.

The Countdown begins! OYMPIC countdown clock.

Regeneration - Enquiry Question 3

Instructions For Use: The CIBSE School Design Group Bulletin-1 is a PowerPoint Slide Show, It does not require MS Office platform to play Please use the.

Describe what types of regeneration have been implemented.

Sustainability and London’s 2012 Olympic Games

Environmental Impacts - Decline

Can you identify the winter Olympic sports?

Unit 3 – Making Geographical Decisions

Rebranding of the London Docklands

ESP-SIM Enabled Self Procurement Simulation

Sport And Urban Regeneration

ENQUIRY Q1: 4A.1 Economies can be classified in different ways and vary from place to place.

The Sports Consumer A purchase by the sports consumer, as a customer, is like a vote because the purchase equals a decision of approval. sports consumer.

Socio-Cultural Issues Affecting Performance

2019 Boston Marathon By the Numbers.

Economic Impact Studies on Sports Events: a tool for decision-making

Get a Boost, Get Connected, Get Hired!

2018 Boston Marathon By the Numbers.

Did Newham need the help of the Olympics?

1. What animal 2. Male or Female ? 4. Male or Female? Why? Why?

How are places created through place making processes?

2017 Boston Marathon By the Numbers.

How are places created through place making processes?

Presentation transcript:

Rebranding in London

London Docklands On your post-it notes write down any positive and negative impacts of the rebranding efforts you can think of Then stick your post-it notes in the relevant columns on the white board

London Docklands POSITIVES NEGATIVES

Rebranding London 6th July 2005

LONDON 2012

What does it mean to host the Olympic Games? 11,000 athletes 300 events £9.4 billion 47,000 volunteers 7,000 sponsors 20,000 journalists 9 million spectators

Rebranding of East London Newham is undergoing a rebranding scheme at the moment This rebranding is taking place on an international scale How is Newham rebranding itself? http://www.youtube.com/watch?v=uWwsxgXo7TE&feature=related

Why East London? NEWHAM LONDON ENGLAND Unemployed (16-74yrs) % 6.72 4.36 3.35 Managers and senior officials 11.09 17.58 15.26 Elementary occupations 14.92 8.92 11.8 No Qualifications 33.58 23.72 28.85 5+ GCSEs (A-C) 16.28 17.06 19.36 Life Expectancy (females) 80.5 83.1 82.3 Life Expectancy (males) 76.2 78.6 78.3 Violence to another person 7,467 Criminal damage 3,663 Theft from a motor vehicle 4,476

Why East London? Using the census data about Newham I would like you to compare this to the data about London and England. Do you think hosting the Olympic games will change this?

Why host the games? Why would a country want to host an Olympics Games? One half of the room need to come up with the positives of hosting the games The other half must come up with the negatives of hosting the games I want you to think about both TANGIBLE and INTANGIBLE costs and benefits

Why host the games? POSITIVES NEGATIVES

A lasting legacy? Evaluate how far do they agree that the Olympics will leave a legacy of environmental gain? http://www.london2012.com/legacy-after-the-games

A lasting legacy?

A lasting legacy?

Is this a good rebranding strategy? Using the text books (angel fish) and the computers next lesson you are to research the London 2012 games. Who are the key players and what conflict could there be? Impact on the local economy Impact on the local environment Impact on the local people Improvements in transport Impacts on a larger scale The legacy of the games