Employer Branding and Living your Company Values THE PUDDING Employer Branding and Living your Company Values

Slide that speaks of story telling

Do your employees know and understand the brand Do your employees know and understand the brand? (write this on a slide)

Ultimate strategy slide

Sandra’s slide – change mission to business ambition. Add brand promise. Delete ‘step 2’

Core Brand Values Authenticity Transparency Integrity Teamwork Now Make mom proud Innovative Cutting edge Reliable Trustworthy Respectful

Dove: Brand Values (put in logo) Some examples of Dove’s brand values include: The real you is beautiful (“Real beauty” campaign) Confidence Age has no relation to beauty Diversity

Brand Personality (traits examples…

Ikea (their logo or a pic of their store)

Business Online (logo- San Diego Marketing company) This small interactive ad agency has only a few dozen employees, who love the free snacks, beer keg and wine fridge (for happy hours), shuffleboard, and chair massages — right in the office. Staff can make the workday fun with occasional foosball games, Ping Pong matches, and scavenger hunts. Twice a year, the team with the best results shares a $12,000 bonus. According to one staffer, “It's just a very fun, collaborative, smart group of people that are given the autonomy to do their job, solve issues and make themselves, their teammates and the company successful.”

Boston Consulting Group (logo) Score: 4.4 (Put this in nice big text) Boston Consulting Group is a global business and management-consulting company. "Great career progression, opportunity to learn, collaborative culture, very smart teams, great benefits."

Facebook (logo) Score: 4.5 (Put this in nice big text) Facebook is the world's largest social network. "From its openness to its diversity, Facebook has truly surpassed all tech companies in terms of culture, perks, and employee lifestyle." — Facebook software engineer (Menlo Park, California)

Bain & Co (logo) Score: 4.6 (Put this in nice big text) Bain & Co. is a management consulting firm. "Fast-paced, dynamic work environment with fun and very supportive people. The company embraces driving results for their clients based on data driven insights. Personal and professional development is prioritized for every team member. Even at the entry level there are opportunities to work with senior executives at influential companies across every industry."

use this slide from sandra’s

The Proof The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.

Arlene – you might find a better pic

Innocent (use some fun pic showing offices – try get staff in)

Ritz Carlton (logo)

Employer Brand Strategy L’oreal (logo) a thrilling experience an inspiring company a school of excellence

Three core components Encourage Collaborate Reward

Some questions to ask What is your organisation's story? Do your staff know this story? Who are your brand ambassadors? What is your employment promise? Can you describe your company culture?

My top tips Do a brand audit Communicate your story – internally and externally Live your brand – connect all the dots. (Google) Share your values Personal Branding Think long term Cultivate a culture

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