New Frontiers IMCEA in the 21st Century. New Frontiers IMCEA in the 21st Century.

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Presentation transcript:

New Frontiers IMCEA in the 21st Century

IMCEA Executive TEAM Alex Shortsleeve Interim Executive Director IMCEA Executive Team – as of September 1, 2011 Toni Shortsleeve Director of Communications John Walker Director of Finance & Membership

IMCEA Education Communications Cooperation Recruitment Retention 5 Precepts or principles of IMCEA

EDUCATION Online F2F Hands-on Training LMS Events On-site Webinars Virtual Conference F2F Hands-on Training Events On-site Contracted Online: Learning Zen- Build content, pre-built, courses, free & pay, certifications, CMCE reviews. Webinars: Live, recorded, webcasts/podcasts. Virtual Conferences: Live, expert presentations, panel discussions, workshops F2F: Contracted 3rd parties, Chefs/experts. Events Onsite: Training at conferences

COMMUNICATIONS IMCEA Website: Main portal to access training and info. LinkedIn: Used for exchange of “Best Practices” skills, chapters, motivation etc. Facebook: outside interests, community outreach Twitter: Event site updates, new training, products & services. (limited use)

COOPERATION Training & Tradeshow Leveraging economies of scale, feedback & input, motivating the membership. CMCE Update NRA Military Manage First

RECRUITMENT Branding Referrals Alliances Branding: Create awareness of IMCEA; Military, Industries, communities Referrals: Leverage recruiting through members Alliances: generates Associate & Affiliate members Executive Team: more assertive in member outreach

RETENTION Chapters Certifications CMCE Create more value: Chapter formations Increase more certifications Promote CMCE