Claire Toze Visit Exeter Marketing Update

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Presentation transcript:

Claire Toze Visit Exeter Marketing Update

Bristol 24/7, November 2017 Distribution 20,000 / Readership 70,000 Travel feature in print and online

Guardian ‘Christmas Unwrapped’ Supplement, November 2017 262,000 printed copies + 250,000 digital copies

GWR Escape Magazine, Spring 2018 GWR Escape Magazine, Spring 2018. 75,000 copies distributed on trains, reaching up to 1.5 million passengers

It’s Christmas SW. Readership 270,000 + 80k digital subscribers Jurassic Coast Magazine 2018. Circulation 45,000

Flybe Flight Time Onboard Magazine. Reaching up to 700k passengers

Crumbs Devon, March 2018 Spring and Autumn – Bath, Bristol and Devon Crumbs. Circulation 12k each

‘Welcome to South Devon’ Bedroom Browser, reaching up to 1 million visitors Holiday Guide Finder 2018. Printed directory distributed in bulk to every TIC in Britain and to over 50,000 previous household users of service TripAdvisor Premium Destination Partnership

Website and Social Media 7,232 likes – 7.4% increase in past 12 months 16.9k followers – 11% increase in past 12 months 1,317 – approx. 300% increase in past 12 months www.visitexeter.com Traffic increased by >80% Organic search traffic up by 96% >1 million annual page views.

English Tourism Week 2018 17 – 25 March 2018 An annual celebration of English tourism. A series of events showcasing visitor experiences in England. Upload at https://www.visitengland.com/etw-event-submission