“Your customers don’t care what your product can do “Your customers don’t care what your product can do...they care about what your product can do for them” - Steve Jobs
Schedule 10 min find teams and share ideas Let Randon know you plan Discuss example sales pitches Handout Homework
Two-inch insulation layer Examples Product Features Benefit Sales Pitch Sleeping Bag Two-inch insulation layer Stay warm all night Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.
Examples Product Features Benefit Sales Pitch Sleeping Bag Two-inch insulation layer Stay warm all night Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go. Alarm Clock Two different alarm timers for weekday and weekends Set the alarm for a different time on weekdays than on weekends Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again
Examples Product Features Benefit Sales Pitch Sleeping Bag Two-inch insulation layer Stay warm all night Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go. Alarm Clock Two different alarm timers for weekday and weekends Set the alarm for a different time on weekdays than on weekends Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again Diet cola Zero calories Low-calorie version of your favorite drink Lose weight fast and get the body you’ve been dreaming of, simply by switching to diet cola
Handout
What Must Be Done Complete the packet Brainstorm your topic and discuss how it could be marketed If you were to make a TV commercial, what would you want it to be? Outline a possible commercial
Final Project Research, Create, & Market In groups of 4 students (diff. from midterm team) Must invent a product Market Research Customer profiles Explain research via self-made graphs Describe the product Features & Benefits Characteristics & Alterations Functions Etc. Kickstarter Video / Advertisement Video