HBO-ification of Netflix

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Presentation transcript:

HBO-ification of Netflix By JD Crook and John Hadden

House of Cards New original programming only offered on Netflix Boasts big names like Kevin Spacey The Usual Suspects, American Beauty, 21, Se7en Director David Fincher Social Network, Fight Club, Curious Case of Benjamin Button, Se7en Cost 100 million to make

Why Original Programming Only need 520,000 Subscribers to cover costs Only a small percentage of their current 33 million subscribers Currently planning to roll out at least 5 new shows a year Blockbuster and Amazon are currently investing millions in new competition for Netflix YouTube and Hulu have OC Can’t afford not to differentiate

Binge Viewing Releasing all 13 episodes at once No more waiting a week to find out what happens next New way to watch TV No more “Just Tuning In” dumbing down of content

Quality of Original Content Worthless unless Metacritic 76/100 “it’s good” IMDB User Score of 9/10 Arrested Development Coming Soon Fight club got 8.9 Titanic got 7.6

Discussion Questions Do you think original content will work to maintain customer base for Netflix? Increase base? Thoughts on Binge Viewing? How do you think competitors will respond? Will anyone go subscribe to Netflix just for original programming?