You told me Finding, engaging and keeping great people Growth Work/life integration of our workforce We’re becoming more and more advisory and that revenue must be replaced each year Technology can make much of what we do irrelevant How can we constantly nourish our culture and not take it for granted The commoditization of compliance work Getting all the partners to row the boat in the same direction

Today The Five Secrets Used by the World’s Best Leaders and Greatest Companies to Become Extraordinary

Data driven discovery Screened more than 220,000 companies Studied more than 55,000 Interviewed more than 16,000 CEO’s and business owners Generated more than 800,000 pages of interview transcripts Wrote the books on speed, productivity, growth, leadership culture and reinvention

A few of the world’s best

Some hard environmental facts 68.5% of American workers say they’re not engaged in or actively disengaged from their job. Gallup Poll of the American Workplace 2015 53% of American employees have little confidence in their leaders and think their senior leaders have little interest in them. Towers Watson 2014 Global Workforce Study 84% of all workers believe that most people can’t be trusted. University of Chicago General Social Survey 2015

Secret 1 The world’s best leaders and greatest companies have a Purpose built around doing well by doing good

Purpose Bold Not what you do but why The non-financial reason Fixes an injustice Not a goal but a journey Gives meaning to people’s lives

Purpose

“Give people the why and they will give you the how!” Purpose Must be brief Memorable Evoke an emotional response Show deep conviction Hire only those who buy into the purpose Get rid of those who don’t – carry the wounded and shoot the stragglers Constantly shine a light on the good you’re doing Celebrate it constantly “Give people the why and they will give you the how!” Bob Engle, CEO CoBank

Secret 2 The world’s best leaders and greatest companies make growth a guiding principle

Growth as a value/guiding principle Attracts the right people Engages and keeps the right people Grows the right people Gets rid of the wrong people Improves the fortunes of families Allows for reinvestment in the business Forces you to stay ahead of customers Turns suppliers into partners Keeps the attention of investors Makes communities better places Makes people feel part of a winning team

The world’s best leaders and greatest companies Let go Secret 3 The world’s best leaders and greatest companies Let go

Letting go Yesterday’s breadwinners Ego Same old-same old Conventional wisdom

Anyone who doesn’t like change will like extinction even less! Letting go…because World’s largest taxi companies have no taxis- Uber and Lyft Largest hotel chain has no hotels – Airbnb Two of the largest communication companies have no infrastructure – Skype and WeChat World’s most valuable retailer has no buildings – Alibaba Most popular media owner has no content – Facebook World’s largest cinema has no theatres, seats or popcorn –Netflix Largest software companies don’t write any apps –Apple and Android Anyone who doesn’t like change will like extinction even less!

When you let go Better able to deal with change Stay more focused than their rivals Growth and innovation naturally occur

Secret 4 The world’s best leaders and greatest companies Make lots of small bets

Small bets

A culture of small bets No skunking Everyone gets heard Fail fast Learn not punish h

The world’s greatest companies are led by ? Secret 5 The world’s greatest companies are led by ?

The world’s greatest companies are led by Good stewards Secret 5 The world’s greatest companies are led by Good stewards

Stewardship answers a BIG question “Is my life more about me or more about others?’

Good Stewards Share information Are accessible and keep their hands dirty Are fearless about growth Stand for something Have a fierce sense of urgency Get rid of superficial distinctions Make everything better for everyone Are coaches and mentors Are called to serve

Remember what you told me? Finding, engaging and keeping great people Growth Work/life integration of our workforce We’re becoming more and more advisory and that revenue must be replaced each year Technology can make much of what we do irrelevant How can we constantly nourish our culture and not take it for granted The commoditization of compliance work Getting all the partners top row the boat in the same direction

Imagine these discoveries as values A purpose built around doing well by doing good The need for continuous growth Letting go of what holds back others Making lots of small bets Building an organization of good stewards…

That’s when great companies become extraordinary! Email: jason-jennings.com jason@jason-jennings.com