What the heck is a Microsite?! Web Design Week 3

So what is it? Microsites are sometimes known in the marketing world as: Branded blog, communication platform, independent campaign Microsites are used to: highlight a product, launch a promotion, or augment a marketing campaign in a way that full websites or more traditional marketing cannot

Come again for big fudge? A microsite is an individual web page or small cluster of web pages that lives outside the company homepage.  Usually has it’s own domain Microsites on a subdomain are called: “branded vertical”

Microsites are small websites dedicated to serving one purpose Could be a product launch, event, promotion, marketing campaign etc..

Types of Microsites Sites based around a campaign Usually independent sites (has own URL) More interactive Supports a branded campaign Is self contained (all info about campaign is there)

Prudential “Bring Your Challenges” Campaign http://www

Coca-cola “Taste the Feeling” Campaign https://tastethefeeling

Netflix’s series House of Cards S4 promo https://www.fu2016.com/

Types of Microsites 2. Sites that publish regular, ongoing content Usually in a blog-like format Or a magazine/article format that provides supporting content to the brand Very hard to start and maintain Can be a very powerful way to build relationship with audience

Red Bull’s “Red Bulletin” https://www.redbulletin.com/int/en

Chanel’s “Inside Chanel” http://inside. chanel

Chanel’s “Chanel News” http://chanel-news.chanel.com/en/home.html