SC SNAP-ED - Fresh EBT Pilot Overview February 2018

OUR SUPPORTERS Member of eGovernment Payment Council Presenter at EBT Next Gen 2017 Presenter at Code for America Summit 2016

Americans spend on smart phone per day Technology has changed the way SNAP recipients learn about and access services… Have access to a smart phone 70% of SNAP households Americans spend on smart phone per day Average of 4.7 hours Americans access the internet exclusively on a smart phone More than 20%

And an outdated system leaves benefit recipients hanging SNAP recipients spend up to 45 minutes per month calling a 1-800 number to check their balances and review their past transactions. Web portals exist, but don’t work on phones.

Fresh EBT helps users improve their financial & physical health PLAN Check balance, find deals, and see helpful content such as recipes VISIT Find stores and markets that accepts EBT BUDGET Make a list, compare baskets to balance, see past spend

Fresh EBT connects EBT households with relevant information and services HEALTHY RECIPES In partnership with Share Our Strength (Cooking Matters) and others HELPFUL TIPS In partnership with States, Counties and community based organizations EMPLOYMENT In partnership with employers and social enterprise workforce development organizations

Alignment between Fresh EBT and SNAP-Ed Targeted to SNAP users Ensuring people who receive SNAP are able to make the most of limited resources Promotion of healthy retail Indirect intervention channel Social marketing platform Opportunities for evaluation

Case Study: Fresh EBT and SC SNAP Healthy Bucks Pre- and Post- Surveys Logo for select markets on map Targeted Ads on the Home Screen August through September 2017

Case Study: Surveys Goals Measure awareness of knowing about SNAP at farmers markets Measure awareness of Healthy Bucks program Measure salience of ads and comprehension Measure self-reported changes in shopping habits

Case Study: Results User Engagement Impressions: 518,464 (EN); 3,156 (ES) Clicks: 5,301 (EN); 105 (ES) ~5% CTR for unique users (English); 12% CTR (Spanish) Survey Results 150% increase in users who report knowing about the Healthy Bucks match High salience: >90% of users recall seeing the ad Limitations Started late in the season Self-reported data Statewide campaign (and surveys) but limited geographic scope of markets

Available and have users in all 50 states Fresh EBT today 1M+ monthly users Available and have users in all 50 states

1M 9x ~15% 85% 87% 60% FRESH EBT TODAY WHO ARE OUR USERS? monthly active users 9x users open the app/month ~15% monthly user growth WHO ARE OUR USERS? 85% females 87% have one or more children 60% live in urban areas

Fresh EBT’s measures of success 9000+ 5-star ratings on Play Store “Love the app. Really easy to use and has basic information even where to get free meals for kids under 18… very nice” “I installed this app and have to say. Thank You. I am able to get my balance and keep track of what I have leftover on my card. I also like the fact you can add other accounts. I take care of my mother. This helps keep track of her Balance as well. Would definitely recommend this app. It truly makes it easier instead of calling the 1800 # Again Thank You for making this app” “Great app! EVERYONE needs it. This is simple, complete, colorful, easy to use, and really great! I'm going to tell others with SNAP to get it because it seems to be ideal and for me avoids embarrassing moments at the cash register.” “Awesome! Wish I knew about this a long time ago” Fresh EBT users’ benefits last 1-2 days longer in the month on average after using Fresh EBT* *Results from external studies by Harvard and Duke Economists

How partners use Fresh EBT (1/3) FINANCIAL SERVICES HEALTHY INCENTIVES SNAP ELIGIBLE SERVICES RECRUITMENT

How partners use Fresh EBT (2/3) CONSUMER SURVEYS Quantitative data collection & basic analysis Qualitative research

How partners use Fresh EBT (3/3) REFER CLIENTS Displaying posters and flyers in client facing offices Host training webinar for client facing staff to learn more about Fresh EBT Sharing Fresh EBT with clients via on-line and phone-based channels (text message, e-mail, website, etc.) Partner Referral Codes available to track downloads by partner or site

Try it Visit www.freshEBT.com Zipcode: 19119 Tap “Sign in” Login with user ID ebt0 and password ebt000

Email | stacy@joinpropel.com Visit | joinpropel.com Join us in in helping low-income Americans stretch their benefits and improve financial health Email | stacy@joinpropel.com Visit | joinpropel.com Try | www.freshEBT.com SC SNAP-Ed Contact: Carrie Draper, MSW Research Associate University of SC School of Public Health draper@mailbox.sc.edu