Program Planning & Development Chapter 6 Program Planning & Development Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Program Design Travel (length & time zones) impacts agenda Schedule should reflect cultural differences & allow for networking & leisure activities Interpretation technology aids audience participation & comprehension Varied formats challenge visual aids Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Language Considerations Simultaneous interpretation, consecutive interpretation, whisper interpretation Advance copies of presentation are helpful Additional expense of interpretation technology Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Speakers Audition and check references Represent a cross-section of the audience Include local dignitaries and/or celebrity speaker with backup and protocol Prepare to ensure rapport; audience, organization, expectations, logistics Staging considerations for AV and protocol Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Entertainment Influenced by objectives, demographics Music: light background, regional Visual: overcome language with jugglers, acrobats, dancers (regional) Avoid comedians – humor does not translate well and may offend Patronage Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

Satellite Events Exhibitions, trade shows, satellite symposia Sponsor activities Benefits the congress with cash flow Benefits the sponsor with an audience, services, facilities Challenges for sponsor with schedule conflicts, non-congress delegates Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved