Buyer Behavior (September 30th)

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Buyer Behavior (September 30th) Michael F Smith

CLTV Management Understanding Acquisition Development Retention

REFLECTION AND COMMENT Colloraborative Consumption What we buy, how we buy, investment in assets. Experience versus ownership Reach and convenience of digital

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REFLECTION: HBS Case Yelp Identify Yelp’s primary competitors. • How should Yelp monetize is brand? • Using the model of consumer decision making in your readings, identify how Yelp contributes to effective and efficient decision making. • What role does Yelp play in customer satisfaction?

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