Evaluating social behavior over social media towards e-commerce By Team Late-timers. || Social computing by Professor Dr. Charlotte Tang

Understanding. Evaluating social behavior over social media towards e-commerce analysis is about discussing how the social behavior effects the revenues of e-commerce. Positives and Negatives. History.

2011 E-commerce was just setting its feet and gaining stable market. Many customers were having 2nd taught on using e-commerce services. 2012 Myth of cheating was slowing disappearing and customers started to believe in e-commerce market. Profits were flowing in. Facebook-Amazon were dominating e-commerce markets, thus f-commerce came into spot light. 2013 E-commerce became more profitable and marketable. Revenue growth were commendable. 2014 E-commerce started to pitch their products on social media sites. Thus more customer to their domain and gained more revenues- profits. 2015 One of the highest recorded social media users use e-commerce, commonly Facebook, Twitter.

Internet as dramatically changed the life of all social media users. Users started to get their works done smarter. Social media and e-commerce markets are dominated by younger generations(shoppers). This final project by us was research oriented and information data analysis oriented.

Information. We followed several referred sites, bloggers and market analysts. Why follow referred sites, bloggers and market analysts ? Why not get your own data set?

Product promotion.

What is f-commerce? Related to Twitter. Related to Facebook. Related to Twitter and Facebook. E-commerce platform for all social media.

Methods. The way we collected and summarized to form relation between social behavior and revenues are by studying the following. Revenues. Social commerce. Various interest of the users in percentage. Social plugin(s) usage and web traffics.

Methods Social Commerce and Revenue

The various interests of the users in percentage

Social plugin(s) usage

Social Behavior It shows the nature of the online market. Initially, this paper says about the facebook users spend their time on liking, comment, etc.(117% of their time).

Social behavior depends mainly on the friends, family members. For example, 60% of north American consumers trusts reviews by the families and friends. More than 40% by online product review and 15% trust products by web sites.

Results Top brands on Facebook 2011 WB started movie rental streaming. Coca-Cola Starbucks Disney 2011 WB started movie rental streaming. Effect: Netflix shares dropped by 6 million. P&G started marketing on Facebook. Effect: sold 1000 dippers in an hour.

One million Starbucks customers enabled Facebook CRM loyalty program. 20% increase in black Friday transactions. 1300 products are added in a weak on f-store.

Conclusion: Evaluating Social behavior over social media towards e-commerce. After introducing f-commerce in 2011 users change their mind constantly. Users follow Facebook add-ons.

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