Do We Need Better Maps For Mobile Devices? Danny Moon Raj Advani UpNext www.upnext.com

We’ve only just started” – Apple (Geo Team Job Listing) “We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We’ve only just started” – Apple (Geo Team Job Listing)

Smart Is the New Black Maps are the killer app for mobile New Mobile Devices are radically changing user behaviors and needs Maps are the killer app for mobile and need to be reinvented

Screen Size

Screen Size - Perspective Navigon

Connectivity

Connectivity – Simple Case iTrans

Connectivity – Detailed Case AccuTerra

Processing Power

Vector Based Maps Nokia Ovi Maps

Touch Interface

Touch Interface

Visualizing more and more info on a map Location Enabled Real Time Checkins Shouts Tweets Status Updates Visualizing more and more info on a map

Very Helpful

“The future of our industry now looks totally different than the past “The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. It’s not about typing or clicking; it’s about touching. It’s not about text, or even animation, it’s about video.” Marc Benioff, CEO Salesforce (via Techcrunch)

Platform for Developers

Thanks Danny Moon dmoon@upnext.com @dam00n Raj Advani radvani@upnext.com @radvani7