DOMINO’S PIZZA 9/17/2018

Contents Overview of Case Study History Pizza Business Technology MIS Interactive session (Question) 9/17/2018

Overview of Case Study Home delivery pizza chain Innovation in business TPS-Pizza Tracker Foundation and progress Competitors- Pizza Hut, Papa John’s, Little Caesar Point of sale system, In 2003 Pulse Pulse Of evolution Pizza Hut, Papa John’s also have online ordering system 9/17/2018

HISTORY Founded in 1960 by Tom Monaghan. Second-largest Pizza chain in the United States. about 9,000 stores located in all 50 U.S states and franchised stores in 60 countries. Approximately 180,000 worldwide franchise and corporate team members located in over 70 markets 9/17/2018

MARKET STRATEGIES Number 1 in pizza Sell more pizza, have more fun Vision Number 1 in pizza Number 1 in people Mission Sell more pizza, have more fun Goal Customer for life Increase no customer 9/17/2018

Why feel to Change Innovate to their business strategies Overhauling its in store Transaction processing System Providing other useful services (e.g Pizza Tracker) Improving ingredients and freshness In 2009 , domino’s had $1.5 billion sales and earned $80 million in profit 9/17/2018

Technology Point-of-sale System Pulse Pulse Evolution Pizza Tracker Online polling System 9/17/2018

Point of sale System Captures purchase and payment data at a physical location Goods and Services are bought and sold Computer, automated cash registers, scanners or other digital devices 9/17/2018

Pulse Which improve customer service, reduced mistakes, shorter training times Pulse performs some functions- touch screen interface maintaining sales figures Compiling customer information Delivery driver routing system 9/17/2018

Pulse Evolution Use thin-client model Collect data and send them over the internet State of the art online ordering system which includes pizza tracker Allows customers to watch a simulated photographic version Customize pizza size, sauces and toppings 9/17/2018

Pizza Tracker Displays a horizontal bar that tracks an order’s progress graphically Available on all online & mobile ordering systems 9/17/2018

Pizza Tracker 9/17/2018

MIS Processing Support System Point-of-sale system Management information system Pulse Decision Support System Online polling system 9/17/2018

Question Question # 1: What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems. Question #2: How do these systems help Domino’s improve its business performance? 9/17/2018

Question Question#3: How did the online pizza ordering system improve the process of ordering a Domino's pizza? Question #4: How effective are these systems in giving Domino's a competitive edge? Explain your answer. 9/17/2018

THANK YOU 9/17/2018