Guidelines for the Presentation Martin Kies* Institute of Economics | 2016-12-06 * Strongly influenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University)

Recommended Structure Introduction 1 slide + cover page Short overview about the content of the presentation Main Section Background of the case / market / involved companies (including data, if attainable) Embeddedness in economic theory / presentation of an econcomic example Presentation and discussion of the decision of the European Commission If reasonable: overview about similiar cases Conclusion Summary (1-2 slides) Question leading to a discussion Appendix Sources and bibliography If reasonable: prepared answers on expected questions If reasonable: background information If reasonable: intermediary calculations

Incorporate Organizational and Interaktive Elements into your Timing Introduction (Situation, Problem, Task) 5 min 10 min Discussion 20 min Presentation, Results and Summary 25 min 10 min 35 min In the case of two presenters, the share of each contribution should be around the same length (within the given time).

The Grade Depends on Several Different Important Aspects Presentation Explanations are clear and comprehensible Time management Rhetorical skills Slides Structure is logical Main points can be understood solely based on the slides Slides are clearly readable and not cluttered Complete and honest declaration of sources and literature Discussion Solid background knowledge when answering questions If some facts are not known, honest declaration of nescience

A Good Preparation is Essential Presentation Speak slowly and clearly Practice repeatedly – with a mirror or even better a partner Always be aware of the time – Be aware on how to stretch or shorten every single slide in case of time difficulties Comprehension You should have significantly more knowledge than displayed on your slides Do not present what you do not understand! Never use technical terms you do not fully understand

The Basic Requirements Have to Be Met Layout You do not have to use the official layout of the university A decent layout is requested If applicable, it may be customized to your topic Only one layout per group is permitted Technology Possible programs are e.g. PowerPoint Open Office Impress Latex Beamer (e.g. with Lyx) Supported formats by us pdf and ppt/pptx are supported The support of differing formats has to be requested With your own notebook HDMI generally not supported in contrast to e.g. VGA If in doubt check first with the teaching assistants

The Layout Has to Be Appropriate Consistent colour scale page numbers Font size min. 18 pt Layout Flashy / too many colours Too many animations Cluttered slides

Example on How to Use Animations Effectively Potential for product develop- ment Attractive products and services Complex slides can be build gradually The focus is drawn to the new element Animations can be used to illustrate the point More is often less! Loyal and paying customers Sustainable success in sales and earnings

A seminar presentation should train the scientific method The presentation has to meet the same standards as a written seminar thesis. Citations and adaptations from scientific sources have to be labed as such, based on the rules for seminar theses. Here we cite based on Kranz (2013). Fig. 1.1: Logo of Ulm University, Source: www.uni-ulm.de

Appendix

Be Aware of the Specific Tasks of This Seminar Presentation of the competetion case and its ruling Basis Should be 50% to 75% of the presentation Explain main aspects and background of the case in detail In the case of a very big case: Focus on one part of the case, but give a short introduction about what the case as a whole is about Contribution which exceeds the presentation of the case by the European Commission Own contribution Should be 25% to 50% of the presentation e.g.: Brief description of an economic model dealing with one aspect of the case and discussion in how far the assumptions of the model fit to the current case. e.g.: Assume you are in the role of a consultant for the firm and based on an economic model you argue why the behavior of the firm should be allowed, because it does not decrease total welfare. A question which can be used for the discussion after the presentation Discussion Your audience – mostly students – should be able to discuss the topic based on your presentation. You may have prepared several likely questions and their answers in advance.

Structure Your Contents to Increase the Knowledge Transfer Introduction Main Section Conclusion Appendix Introduction of the topic Target of the presentation Presentation of an agenda Relevance of the topic … Logical argumentation Connect your slides meaningfully Summarize intermediate results Summarize final results Open question leading to discusssion Possible background information Possibly your results in further detail Possibly intermediary calculations …

Bibliography Kranz, S. (2013), "Richtlinien zur Erstellung einer wissenschaftlichen Arbeit“ , http://www.uni-ulm.de/fileadmin/website_uni_ulm/mawi.inst.160/pdf_dokumente/richtlinien_eng.pdf, Version from 2013-06-05