Facebook Page Basics for Rotary Clubs District 5050 Michael Berger March 11, 2017
Facebook Page Basics agenda In this section, we’ll cover… Differences in Social Media Who uses Facebook? How is Facebook used? Profiles vs. Pages vs. Groups The Facebook Five Anatomy of a Facebook Page Setting up your club’s Facebook Page Examples of Rotary Facebook Pages Administrative Settings Post and Engage
Differences in popular Social Media Facebook Twitter Google+ Instagram Snapchat YouTube LinkedIn Pinterest Tumblr Flickr Foursquare Reddit
Who uses Facebook? Billions and billions…. Nearly 2 Billion users worldwide, +200 Million in 2016 1.23 Billion users every day 231 Million monthly users in Canada & USA 1.74 Billion mobile users; 1.15 Billion mobile only users monthly Most frequent uses? Clicking Like Watching videos Reading articles Messaging friends
How is Facebook used?
Profiles vs. Pages vs. Groups A personal profile Information is shared with friends, friends of friends, or the public Page Promote and communicate information for an organization, business or group Information on the page is available to the public Group Information is only shared with Group members Best for club-only communication
Why use a Facebook Page for Rotary? Followers want to know… Who are you? What are you doing? Why do you exist? Who should we talk to? How do you do things?
The Facebook Five Determine your audience and create a strategy Things to consider when using a Facebook Page… Determine your audience and create a strategy Use images that make your club look great Make your About and other Facebook tabs work for you Post content that is relative to your audience Get club buy-in
The Facebook Five – Determine your audience Who is your audience and what message do they need to hear? Club members What’s happening in the club? Potential members Why would I want to join the club? Sponsors and potential donors Will my money be well spent? General public Who are these Rotarians and what do they do?
GROUP EXERCISE – Determine Your Audience and Message Break into groups of 3 Just pick 2 people nearby 1. Determine your Primary and Secondary Audience Who are you targeting? Who is an alternate group you might target? 2. Determine your Primary and Secondary Message to that Audience What do you want to say to them? What’s another important message?
The Facebook Five – Using images What kind of images should we use? Great images – photos, graphics or videos attract attention Most images should have: Professional look Close up In focus Good lighting Colour / Color Action People Tell a story Showcase your members and achievements
The Facebook Five – About and Other Tabs Common Tabs General Contact Location Hours Business Info Additional Contact Info More Info Other Tabs you may see Details Life Events Connect Events
The Facebook Five – Content that is relevant Wait for it! Abby will cover this soon…
The Facebook Five – Get club buy-in Why does the club “need” this? Exec and PR committee buy-in Encourage dialogue Be clear with objectives Contrast with other media Explain the benefits Ask for info from committee chairs Ask members to Like and Share Post link in your email/website
Anatomy of a Facebook Page
Anatomy of a Facebook Page
Anatomy of a Facebook Page