Radio as Mass Communication

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Presentation transcript:

Radio as Mass Communication

Early Developments of Radio First human voice transmission (early 1900s) Shift from education to entertainment Titanic sinks (1912)

Early Developments of Radio Congress passes Radio Act of 1912 Congress passes Radio Act of 1927 FRC changed to Federal Communication Commission in 1934; extended to TV

Commercialization of Radio Advertising “Free” entertainment: Golden Age of Radio (1930s) Trends in U.S. radio

Radio Industry Today Mobility of medium Formats deliver audiences to advertisers Dominance of FM over AM Future of AM radio bright

TV News as Mass Communication

TV Enters Popular Culture Technology & industry Growth in popularity

Three kinds of TV stations Commercial Network Commercial Cable Public TV

Politics & Network TV News 1960 presidential debate, Nixon & JFK Provides bonds among people TV network news audiences

CNN Started by Ted Turner in 1980 Importance of Gulf War Shift in popularity

OJ Simpson Trial Trial commences in 1995 24-hour news coverage Development of CourtTV Criminal news coverage as soap opera drama

Fox News Started in 1996 Importance of Clinton-Lewinksy scandal Force in the news

The Daily Show Started in 1996 as fake news show Finding success and substance Takes on other news outlets Popularity