Corporate Strategy of Apple Inc. Think Different 9/18/2018

Apple Inc. is an American multinational organization located in 1 infinite loop, Cupertino, California 95014, in the middle of the Silicon Valley. It is focused - PC and Softwares Ipods Ipads Iphones Imacs 9/18/2018

VISION "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." MISSION “Apple designs Macs, the best personal computers in the world, along with OS X, i-Life, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical i-Pad which is defining the future of mobile media and computing devices.” 9/18/2018

VALUES Empathy for Customers/Users Aggressiveness/Achievement Positive Social Contribution Innovation/Vision Individual Performance Team Spirit Quality/Excellence Individual Reward Good Management VALUES 9/18/2018

EXTERNAL ANALYSIS OF APPLE INC. 9/18/2018

PESTLE Analysis of Apple Inc. POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL LEGAL ENVIROMENTAL 9/18/2018

1 2 3 4 SWOT Analysis of Apple Inc. THREAT OPPURTUNITIES WEAKNESS STRENGTH 1 2 3 4 9/18/2018

Porters Five Force Analysis 9/18/2018

EFE Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information CPM Matrix The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position 9/18/2018

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Apple Inc. Price Skimming Strategy Growth Strategy Product Differentiation Strategy Apple Inc. Focus Group Strategy Acquisition Strategy 9/18/2018

INTERNAL ANALYSIS OF APPLE INC. 9/18/2018

VRIO FRAMEWORK VALUE RARITY IMITABILITY ORGANIZATION 9/18/2018

Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. The QSPM method falls within so-called stage 3 of the strategy formulation analytical framework. 9/18/2018

Apple Inc. Building Computer Hardware increasing Product Accessibility Contract Music Spokesperson like Lady Antebellum and Lady Gaga Apple Inc. Itunes for Windows Office 365 for Mac Add more features to current products for greater Wintel compatibility 9/18/2018

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