By Sydney Bauer

Competitor Analysis Health MyFitnessPal Nike Training Club Fitocracy Cyclemeter Fitbit Strava

Health – Competitor analysis Free app automatically installed on Apple devices Tracks activity, sleep, mindfulness, nutrition Activity “The Health app keeps you motivated by showing you how much you move. It combines activity data from iPhone — like your steps and distance traveled — with metrics from third-party fitness apps. And Apple Watch automatically records simple but meaningful kinds of movement, like how often you stand, how much you exercise, and your all-day calorie burn.” –Apple Sleep “Whether it’s the Bedtime feature in the Clock app or a third-party sleep accessory, it feeds information into Health so you can get into a healthier sleep routine.” –Apple Mindfulness “The Breathe app on Apple Watch and many other third-party experiences help you decompress and stay centered throughout your day. Whichever apps you choose, Health adds up the numbers to show you how much time you’ve spent being mindful.” –Apple Nutrition “Whether you’re counting carbs, calories, caffeine, or a host of other important nutritional metrics, the Health app makes it easier to manage your goals and watch exactly what you eat. Third-party apps can help you keep a closer eye on every meal, and since all the data is displayed in Health, you’ll always know if you’re getting the nourishment you need.” –Apple

MyFitnessPal – Competitor analysis Free app acquired by Under Armour User sets weight goals then logs daily meals and exercise App calculates number of calories consumed from food and burned from exercise then lets you know how many calories you have left to eat to stay within your daily goal User stays motivated to meet daily limits so they can achieve original weight goal Rated best free program in a Consumer Reports diet rating with 83 points in overall satisfaction “Maintenance, calorie awareness, and food variety.”

Fitocracy – Competitor analysis Free features Get workouts for any goal and experience level Earn points for every workout logged Earn badges for unlocking special achievements View progress on any exercise with interactive charts Get support and motivation from the online fitness community Read daily articles and tips from app’s Knowledge Center Personal trainer starts from $1 /day Includes every free feature Choose a coach who can help reach goals Get a customized nutrition plan built for you Follow personalized workouts made specifically for you Receive daily accountability and guidance from your coach to make sure you're on track Get help from your coach any time you need it

Common navigational elements Login/Registration Account button Top corner Tab bar Located at bottom of screen Allows users to quickly switch between different sections of app Plus button Ability to add new content or information Progress bar Provides feedback on how far user has come in process to attaining goal

Common style Logo location Calendar Nutritional and workout tips Diary Top center Calendar Nutritional and workout tips Diary Activity, nutrition, sleep Light color scheme

Special features Create personalized account Set goals Nutrition tips Workout plans Share your progress Community forum

Audience Those looking to improve their health, keep track of their diet, or lose/gain weight Located worldwide Typical users Male and female 18-40 years old Primarily college students Semi-athletic Spending limits Active social media users Access to mobile device

Task analysis Why do they want to use my app? Goals Tasks Language Achieve personal weight goals Need ideas for workouts Want to start eating healthier but don’t know where to start Goals View workout ideas and nutrition tips Set personal goals Log daily calorie intake and exercise Share progress with friends/family Tasks Create personal account Track progress Find relevant workouts according to goals Receive meal ideas according to taste preferences Language Motivational “Keep pushing!” “You’re almost there!” Direct Steps Diary Exercise Progress

Personas Alexa is 24 years old. She just graduated college and received her first entry-level job. She works eight hours a day and is exhausted by the time she gets home in the evening. She tends to eat fast food because she doesn’t want to cook after a long day. She’s noticed she’s been gaining weight since she no longer works out everyday. Alexa needs help getting herself back into shape and staying motivated. Mark is 35 years old. He is a father to four kids, so he never makes any time for himself. On the weekends, he likes to go out to dinner with his wife and head to the bar with some friends after a busy week. Mark would like to turn his body fat into muscle but doesn’t know what foods he should cut out of his diet.

Categories – Task flow First interaction Login/Registration Main navigation My account My goals Community forum Home Steps Calories burned Bottom navigation Food log Nutrition tips Exercise journal Workout routines Progress Calendar Share