How Buyers Found Their Agent Keller Williams - Vision Speech Template v2_100202 9/18/2018 4:01 AM How Buyers Found Their Agent Referred by (or is) a friend, neighbor or relative 44% Used agent previously to buy or sell a home 10 Internet website Saw contact information on For Sale/Open House sign 7 Visited an open house and met agent 6 Referred by another real estate agent or broker 5 Referred through employer or relocation company 4 Walked into or called office and agent was on duty Personal contact by agent (telephone, email, etc.) 3 Newspaper, Yellow Pages or home book ad 1 Direct mail (newsletter, flyer, postcard, etc.) * Advertising specialty (calendar, magnet, etc.) Other First-time buyers are referred 53% compared to repeat buyers who are referred 36% First-time buyers are much more likely to seek advice. Victoria's Event Productions

What Buyers Want Most from Agents Keller Williams - Vision Speech Template v2_100202 9/18/2018 4:01 AM What Buyers Want Most from Agents Help find and arrange financing 2% Help determining how much home buyer can afford 4% Other 2% Determine what comparable homes were selling for 8% Help with paperwork 9% Help buyer negotiate the terms of sale 16% Help with the price negotiations 13% Victoria's Event Productions

Most Important Factors When Choosing an Agent Keller Williams - Vision Speech Template v2_100202 9/18/2018 4:01 AM Most Important Factors When Choosing an Agent Professional designations held by real estate agent 1% Agent’s association with a particular firm 3% Other 4% Agent has caring personality/good listener 10% Agent’s knowledge of the neighborhood 11% Agent is friend or family member 16% Reputation of agent 23% Victoria's Event Productions

Would Buyer Use Agent Again or Recommend to Others? Keller Williams - Vision Speech Template v2_100202 9/18/2018 4:01 AM Would Buyer Use Agent Again or Recommend to Others? Victoria's Event Productions