Writing/producing for the web: BASIC principles

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Presentation transcript:

Writing/producing for the web: BASIC principles Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog

BASIC principles

Brevity

People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC

less than 28% of words Jakob Nielsen: http://bit.ly/ZYni

One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni

Adaptability

The journalist The information

What does the story suit?

What might the user want to do with the information?

Scannability

Users are task-oriented

Headlines need to be literal

Get to the point quick

SEO

Subheadings

Bullet lists

Blockquotes

Interactivity

Link

Link

Link

Think

Think blog

Think blog Q&A

wiki Think blog Q&A

live chat wiki Think blog Q&A

live chat wiki Think webcast blog Q&A

live chat wiki Think webcast blog quiz Q&A

live chat wiki Think webcast blog quiz Q&A image map

live chat wiki poll Think webcast blog quiz Q&A image map

live chat wiki gallery poll Think webcast blog quiz Q&A image map

Think wiki blog Q&A quiz live chat poll webcast user video gallery image map

Think wiki blog Q&A quiz live chat poll webcast forum user video gallery poll Think webcast blog quiz forum user video Q&A image map

Think wiki blog Q&A quiz live chat poll webcast forum user video mashup live chat wiki gallery poll database Think webcast blog quiz forum user video Q&A image map

Community & Conversation

They are not the audience

Users as co-creators of news

Distributed acts of journalism

Engage: invite and respond

Create social value off your site

Journalism acts of distribution

The story is bigger than the site

Leave your site

Conversation = Distribution

5 things you can do now Type up a story – make sure you: Have a literal headline Get to the point in the first par Include as many links as possible Break it up with subheads Split pars so they are as simple as possible.

5 things you can do next Think about the story/issue – what media would it suit? What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc? How can you involve users as co-creators before, during and after production? How can you make the raw information adaptable by users? Where might those users be online, and how can you gather/produce the story on those platforms?

paul@onlinejournalismblog.com