Best practice recruitment and retention methods from around the world Neil Eastwood Author, Saving Social Care @StickyNeil

Who to look for How to use your connections to find great new staff Stopping drop-outs and no-shows Reduce early leavers

It’s not just the one that actually turned up to the interview Are you laser-focused on WHO you want? HINT: It’s not just the one that actually turned up to the interview

Cloning Experiment Who would you clone?

Care Worker Age range Avg age: 43 Clone age: 51 No. of staff

Still in post 60 yr olds avg 4 yrs service

Leavers 60 yr old leaver average 16 months service

Family Carers 10% of population, and 55% of great care workers

Personal connections REALLY matter to find the best care staff

Online recruitment is biased to youth 18-24 25-34 35-44 45-54 55-64 65+

Refer-a-friend is the most powerful source of quality care staff Worldwide

Why?

Stalk your Good Leavers Thanking past employees for being part of a success story

Ask Interviewees

Care connection Strong connection Deep connection Word of mouth Partner orgs Family Carers Faith-based Cause-related Strong connection Ex-employees Applicants Suppliers Deep connection Refer-a-friend Clients’ families Board/Trustees

I will definitely be there on Tuesday at 2 Did I apply to you? What is the job again? I will definitely be there on Tuesday at 2

Facebook is an emerging recruitment source with a better quality of candidate than job boards

Local Jobs Pages (using a personal account) Where to post? Local Jobs Pages (using a personal account) On your own feed Targeted Advertising

What?

Making it easier to apply

Source: The Caregiver crisis has begun 2017

Stopping the leaks

When do leavers leave?

17% said a friendly smile or helpful colleague would have stopped them leaving.

Welcome cards can be powerful

Peer mentoring discussion

Change the culture from scolding to praising – mandate the supervisors to find something good each day

Nursing Home Leadership Styles Research shows care leadership styles are often less than ideal Source: The Gerontologist 2009 Donoghue and Castle

Staff Loss with a Shareholder leader Leadership style dramatically affects retention (nurses leave 5x faster with the worst leadership style, 4x faster for care assistants)

“I am impressed by both the content and style of Neil’s book” Sir David Behan CBE, Chief Executive CQC @StickyNeil