Inside Sales Kenny Ghiloni Vice President, Sales

150 20% 15% 4% 2% Inside Sales Recruiting Process Cayan has hired and trained over 300 Account Executives in our 19 year history Account Executives on the Partner Channel have all been groomed for years working as a part of Cayan’s Digital Channel. In order to service our Partner Channel customers, an AE must prove themselves with other less valuable lead sources first. Only our top producing Digital Channel Account Executives are given the opportunity to be promoted into a Partner Channel role. ON AVERAGE: 150 HR reviewed resumes for each sales class of applicants receive a telephone interview 20% are interviewed in-person 15% receive an offer to join our Inside Sales Dept. 4% make it through their first year 2% © Copyright 2017 Cayan | Privileged & confidential, do not copy without written consent.

Career Path of an Account Executive AEs begin their career working with our least expensive & lowest ROI lead sources.   AEs are evaluated on the following metrics: Close rate Percentage over quota Account profitability Strong performers are promoted to higher value lead sources. AEs underperforming are either demoted or terminated in order to ensure the highest quality performance at each tier.  CLOSE RATE % OVER QUOTA PROFITABILITY © Copyright 2017 Cayan | Privileged & confidential, do not copy without written consent.

merchant account sales Profile of a Partner Channel Account Executive 3,000+ merchant account sales 5+ Years of employment at Cayan 65%+ Close Rate $100,000 2017 OTE CPP Certified © Copyright 2017 Cayan | Privileged & confidential, do not copy without written consent.

Career Path of an Account Executive PARTNER CHANNEL The best AE’s on the inside sales team work our referral leads that are sourced by VARs & ISVs 5+ YEARS Average tenure $100-150K OTE of $110,000; Upside of $150,000 100+ TRAININGS Each rep has gone through over 100+ different trainings by the time they reach this point Intensive, complex training program for reps who achieve Partner Channel status: • How integrations work • Gateway services • Front ends vs. back ends • Hardware & product • Tech training (EMV, NFC, PCI, Security, etc.) YEAR 1: CONT’D TRAINING & VISTAPRINT LEADS 5-10 “TAKES” Per Day Reps start out working our lowest value leads, VistaPrint takes CLOSE RATE VistaPrint takes close around 3% while regular calls/preapps close around 15% 6-12 MONTHS Average tenure at the VistaPrint level $60-80K OTE of $60,000; Upside of $80,000 SEARCH & AFFILIATE CLOSE RATE Paid search, organic search & affiliate leads generally average about 20%-25% 1-3 YEARS Average tenure of an AE at this level $80-100K OTE of $80,000; Upside of $100,000 Ongoing Training Concentrating on consultative sales techniques, features vs. benefits, selling value over price, etc, NEW HIRES: HAND ME DOWN LEADS & INTENSIVE TRAINING Month 1 Extensive training on the payments industry, sales 101 & internal systems Classroom Training A 200+ page manual is covered in first few weeks by Cayan’s full time sales trainer HMD LeadS Before ever touching a new lead, reps call on old leads handed down by previous AEs   © Copyright 2017 Cayan | Privileged & confidential, do not copy without written consent.

Director, 3rd Party Sales Cayan Sales Teams KEN PAULL CRO PARTNER INSIDE SALES AGENT CHANNEL KEN GHILONI VP, Sales JOHN BUCHANAN Director, 3rd Party Sales BDM PDM Key Accounts PARTNER AE TEAM DIGITAL AE TEAM VAR SE AGENT SUPPORT AGENT RECRUITERS MATT O’REILLY Inside Sales Mngr CHRIS HALL Floor Manager ASHLEY FEENEY Team Leader 5 PARTNER AES 4 HYBRID AES 5 VAS AES Key Account Thresholds: $25,000,000+ Annual Bankcard Volume 20+ Locations National Name Brand Businesses Business Case 12 DIGITAL AES © Copyright 2017 Cayan | Privileged & confidential, do not copy without written consent.

POS Marketplace

The Market Opportunity Cayan sells through three primary channels Partners, agents and direct Agent and Direct channels are increasingly interested in a POS system with integrated card processing Historically, these channels only sell standalone payment solutions Competition is targeting this opportunity First Data/Clover, Harbortouch, TMS, etc. POS Marketplace provides a mechanism for Partners to capitalize on this opportunity

A Simple Strategy Enable agents/direct reps to promote integrated POS to merchant, without having to become POS experts Agents/reps use a POS Marketplace (POSM) web page to: View features and target market for each Partner’s POS Easily/quickly submit leads to the appropriate Partner(s) Partners sell POS and refer merchant back to agent/rep to close card processing deal Cayan maintains neutrality; all Partners treated equally

Learnings from the pilot Several factors can discourage agents/direct reps from submitting leads to POSM: Longer sales cycles Lack of partner feedback Loss of control of the sales cycle Success depends on Partner Support for the program Agent/Rep training on POS hi-level features/functions/benefits 800# to provide real time sales support to agents/reps Ability to provide demos in real time or scheduled on short notice Weekly reporting of lead status sent to agents/reps, and/or agent/rep access to Partner’s online tools (e.g. Sales Force)