AMAZON INSIGHT DECK Growth markets and strategic initiatives LISA BYFIELD-GREEN March 2013 Retail Analyst

All data correct at time of publishing. Contents Introduction Major Strategic Initiatives Key Markets Conclusions & Implications Further Reading All data correct at time of publishing.

1. Introduction

Corporate Structure North America Europe Asia Latin America 1. Introduction Corporate Structure North America Amazon.com Amazon Services Amazon Web Services (AWS) Amazon Digital Services Amazon Fulfilment Services Amazon.ca Quidsi (New Jersey) Europe Amazon.de Amazon.co.uk Amazon.fr Amazon.es Amazon.it LOVEFiLM Amazon EU Sarl (Luxembourg) Asia Amazon Japan Junglee.com (India) Amazon China Latin America Amazon Brazil

1. Introduction Amazon is benefiting from global online growth trends and a long-term strategic vision for its business. The US makes up more than half of Amazon’s sales, although it has an established presence in Europe and Japan and a foothold in emerging markets such as China, Brazil and India. In addition to its dedicated international operations, Amazon ships worldwide from its major sites to almost anywhere in the world - except war zones. Active Source: Planet Retail