Workplace Partnership for Life (WPFL) Hospital Campaign AOPO Hospital Development Council Thursday, December 15, 2011 Mary Ganikos, Ph.D. Chief, Education Branch HRSA, Division of Transplantation

Organ Donation and Transplantation Program Division of Transplantation (DoT) Health Resources and Services Administration (HRSA) U.S. Department of Health and Human Services (HHS) Organ Donation and Transplantation Program National Marrow/Blood Stem Cell/Cord Blood Donor Program Little DoT, small o in the middle so as not to be confused with BIG DOT. The Department of Transportation. We are the focal point for transplantation, organ, and bone marrow/blood stem cell policies within the Federal government.

WPFL Hospital Campaign A dynamic collaboration of: Donation Community: Hospital development and public relations staff at organ, eye, and tissue donation organizations Hospitals: Public relations and other staff in the nation’s hospitals Modeled after LOPA/LHA, Michigan, and others

Since June … The campaign was launched – June 29 National Partners were recruited (8) The Leadership Team (LT) was identified and provides guidance Calls with National Partners helped identify enrollment, communication, and recognition strategies Learning Session (LS) calls began in October

National WPFL Leadership Team 2011–2012 Ken Alexander, Louisiana Hospital Association Sandy Andrada, California Transplant Donor Network Tracy Armstrong, Donate Life South Carolina  Caitlyn Bernabucci, Life Choice Donor Services Lauren Fitting, Lifeline of Ohio Todd Franzen, Gift of Life Donor Program Debbie Gibbs, LifeShare of the Carolinas  Jennifer Gelman, Living Legacy Foundation of Maryland Kirsten Heintz, Louisiana Organ Procurement Agency Mark Johnson, LifePoint Martha Mallon, Wisconsin Department of Health & Family Services Lora Smitherman, Carolina Donor Services Jennifer Tislerics, Gift of Life Michigan Diana Westbrook, UNOS  

Campaign Resources Enrollment Forms Tool Kits: (fact sheets, posters, table tents, social media guide, Web banners, “Do Nation”, etc.) Learning Series calls (monthly, successes, challenges, best practices, idea-sharing on getting started, etc.) Coaching and support

Tool Kits www.organdonor.gov/hospitaltoolkit.asp/

Eight National Partners American Hospital Association American Society of Transplantation American Society of Transplant Surgeons Association for Multicultural Affairs in Transplantation Association of Organ Procurement Organizations Donation and Transplantation Community of Practice Donate Life America Organ Donation and Transplantation Alliance

National Partner Outreach Activities Posting campaign materials and information on their websites Sending email blasts to their members Placing announcements/articles in newsletters Posting on Facebook, Twitter, YouTube, RSS feeds Sending a message from the organization’s president/CEO Messaging in employee email signature blocks Webinars Presentations at national conferences Targeting trade publications (specific providers) Copying toolkit onto CD and sending to all organization members Disseminating press releases Reaching out to state and metropolitan hospital associations Hospital Campaign National Partners reach thousands of hospital, healthcare, and transplant professionals. These are some of the ways they have been spreading the word to their audiences. The American Hospital Association (AHA) press release.

AOPO Portal Library - posting generic tools and resources for use by hospitals (e.g., newsletter articles) Webinars Information sharing with members Executive Director Updates HRSA toolkit to all members Resources on website for healthcare professionals Information in Nurses Association’s convention yearbooks Info on benefits of organ and tissue donation and transplantation to recipient, family, healthcare professional. They will tell healthcare professionals why this campaign is so important and the benefits

AHA Sent CD of HRSA toolkit and letter from AHA president to over 6,000 members, OPOs, and State Hospital Associations, and HR and PR directors and volunteers Posted HRSA toolkit on AHA web site Issued national press release on PR newswire Encouraging State, regional, and metropolitan associations to partner with OPOs and DLA affiliates

This just in: AHA’s mailing of 5000 WPFL toolkits prompts president of Arkansas Hospital Association to pledge his full support of this campaign.

AST “The AST Desktop: Conversations with the President” Twitter Hashtag (#WPFL) American Scientific Exchange – 12/1-4/2011 – (posters and postcards provided by HRSA)

ASTS Feature the campaign in ASTS news magazine, Chimera, winter 2011 edition Use current technology tools smartphone apps RSS feeds E-signature tagline

Learning Series Call Presenters OPOs/DLA Affiliates California Transplant Donor Network Donate Life South Carolina Gift of Life Donor Program Gift of Life Michigan Kentucky Organ Donor Affiliates LifePoint South Carolina LifeSource Upper Midwest Organ Procurement Organization Louisiana Organ Procurement Organization Nebraska Organ Recovery System Hospitals Beaumont Hospital Chester-Crozer Health System Ephraim McDowell Regional Medical Center LaFayette General Medical Center Oschner Medical Center Palmetto Richland Hospital Stanford Transplant Center Terrebonne General Medical Center

State Hospital Associations LS Call Presenters State Hospital Associations Louisiana Hospital Association Michigan Health and Hospital Association Minnesota Hospital Association Nebraska Hospital Association South Carolina Hospital Association

Upcoming Learning Series Calls December 15, 2011 – 2:00-3:00 p.m. ET Call-in Number: 888.989.4618//Workplace Akoyaonline.com/WPFL (recordings of previous calls) National Partner Action Plans Association for Multicultural Affairs in Transplantation (AMAT) Donate Life America Donation and Transplantation Community of Practice Organ Donation and Transplantation Alliance Discussion on Tracking and Campaign Mechanics January, 2012 (TBD) AMAT will lead a discussion on multicultural affairs in the donation community. Would you like to present on a future Learning Series call? Let us know!

*Source: American Hospital Association Campaign Milestones Increase U.S. donor designations by 300,000 by April 30, 2012 Audience outreach opportunity* 2,900 registered U.S. hospitals 7.9 million employees *Source: American Hospital Association

Questions? What additional support or information can HRSA offer to help your OPO/DLA implement a successful local Hospital Campaign?

Thank you! For More Information… Mary Ganikos: Mganikos@hrsa.org Joy Demas: JDemas@hrsa.gov RaMeicha Cooks: Rcooks@hrsa.gov Shelly Morningstar: Shelly@akoyaonline.com Ann Pfeifer: Ann@akoyaonline.com Thank you!