Web Design Audience and Purpose

Lesson Objectives To understand the importance of audience and purpose when designing a web product All students will identify the audience and purpose of a website Most students will explain how a website has been designed for the audience and purpose Some students will be able to reason why some website may have more than one audience or purpose

Purpose A website is always designed with a purpose in mind. In your Unit 1 exam you will be given a client brief, and you will have to design a website which suits their purpose and their audience The purpose is WHY the website is being designed. It could be To convey a message To advertise a product To inform or educate To persuade To entertain

Simple layout and colour scheme Video/Image to enhance the message To Convey a Message Clear message Stoptober is a national campaign which conveys an anti-smoking message and encourages people to stop smoking for a month. Simple layout and colour scheme Video/Image to enhance the message Concise information

To Attract Attention Striking colour scheme The Jorvik Viking Centre is a museum in York. This website advertises the museum and encourage people to visit Provides useful information Easy to use navigation Relevant and interesting images

Simple and eye-catching layout To Persuade Displays the product Bold key messages The Nike website is designed to encourage people to buy their products Inviting Clear message Simple and eye-catching layout

Filled with interesting content Includes animation and video To Entertain Filled with interesting content Includes animation and video The CBBC website is designed to entertain its visitors with its puzzles, games and videos Bright colours Lots of images

Lots of informative text Lots of links to other content To Inform Lots of informative text Clear layout The wikipedia website is designed to inform and educate its users Lots of links to other content Few images

Target Audience Not only do you have to think about the purpose of the website, you must also think about WHO it is aimed at. This could include Children Adults People interested in a certain topic People who have shared interest

Who will use the product? What is their level of literacy/ language skills? Age Gender Interests Who will use the product? Target Audience What do they want from the product? How much they know already? What will get them to investigate further? Are they beginners? Are they experts?

Task 1: Complete the Audience/Purpose worksheet Look at the websites and identify WHY the website has been made (purpose) WHO it has been made for (Audience) Explain your answers