Springer eBooks – First Steps Timon Oefelein Marketing Manager, North Western Europe / Baltics

Agenda Introduction Subject Collections - Overview Digital Rights Management Access Options Springer Link and Ebooks Mobile Device Compatibility Marc Records (Springer and OCLC) Keeping up to date with New Titles Downloading Statistics (COUNTER 4) Discovery Activities

Large global STM publisher, all areas.. Springer Large global STM publisher, all areas.. Over 170 years of publishing experience Over 200 Nobel prize winners, you’re in good company!

7000 employees with 60 offices Springer at a glance 7000 employees with 60 offices All content (7.5m items) on SpringerLink eFirst publisher Sales Marketing

SpringerLink content is rated very high, between 4.1 and 4.3, Across all user groups, 80% say Springer content is useful to very useful Average 4.2 SpringerLink content is rated very high, between 4.1 and 4.3, 4.2 4.3 4.1 N=2,554

Note: + 110 000 Ebooks published between 1853-2004 ! Subject collection 2005 2006 2007 2008 2009 2010 2011 2012 2013 Architecture and Design Behavioral Science 37 22 31 39 63 59 55 65 85 Biomedical and Life Sciences 251 341 336 333 403 355 390 475 560 Business and Economics 206 226 190 230 258 231 250 260 370 Chemistry and Materials Science 154 145 162 166 175 159 170 225 280 Computer Science 746 742 718 745 863 885 825 935 1100 Earth and Environmental Science 167 196 201 207 195 285 Energy - 130 Engineering 314 384 414 461 565 538 575 650 775 Humanities, Social Science and Law 202 238 308 242 325 301 455 490 665 Mathematics and Statistics 316 310 329 352 339 365 425 535 Medicine 311 342 343 380 385 408 445 Physics and Astronomy 255 243 200 257 246 220 320 Professional and Applied Computing 74 117 105 143 160 165 Total English Ebooks 3020 3308 3351 3426 4014 3871 4090 4725 5835 Note: + 110 000 Ebooks published between 1853-2004 !

Types of eBooks in collections* Monographs 35% Proceedings 23,3% Contr. Volumes 14.9% Professional book 8,1% Textbooks 7,2% SpringerReferences 4,2% (inc. collections) Other 7% New: SpringerBriefs, since 2011 New: SpringerThesis, since 2011 * Based on 2005-9

Access Options (onlineservice@springer.com) Athens/Shibboleth: standard in North West Europe IP authentication: campus/library PCs VPN/Proxy: for remote users HTTP Referrer: From within intranet to SL Username/password: set up in SL Admin Simultaneous access: Yes Data mining/API: Check with me/Pavan GoogleLibraryLink for SFX in GS to SL

DRM for Access Model Print Unlimited printing of all books for non-commercial purposes According to International Copyright Laws NO back-up copy for library shelf. Save Save in HTML or PDF format Save on storage medium PCs, laptops, Handhelds, eReaders, etc. NO saving on online third-party services like Endnote. Share NO Intranet VLE / only lniks NO Email to fellow patrons

Mobile Device Compatible Amazon Kindle, iRex readers, Sony Readers, BeBook, Cybook: Simply go to SpringerLink SpringerLink features RESPONSIVE DESIGN (x4 mobile formats) Find and Download the eBook chapters And save the PDF(s) on the device

Fast + user friendly, redesigned based on usability study SpringerLink Fast + user friendly, redesigned based on usability study Standard three-way split layout (filter, navigation, content) Note: Default setting: includes preview to non-licensed

Co brand, upload your university logo in Admin Key Features: Co brand, upload your university logo in Admin Search results indexed at chapter level LookInside Ebook preview Download full book or chapters Formats: LookInside, PDF, HTML Chapter abstracts since 2010 Search and Advanced Search Article recommender Export references (various formats) New: Journal > Link to altmetric data New: Journal > CrossMark icon version status,

Example of Springer eBook - Preview HTML PDF LookInside

Example of Springer eBook – LookInside and PDF

Marc Records

Marc Records (no longer key driver..) In 2015: only about 1/8th of this

MARC Record Technical Overview Style of data: Basic records, RDA-compatible (former AACR2) RDA Resource Description Access is new standard Tags include LCSH, and LC_Call_Number (but automatic mapping) Character set is Unicode (over 1million characters) via 8-bit binary encoding, UTF-8 Obtaining Records: Contact Christina.Hopperman@springer.com for one custom MARC batch to reflect exact purchase New downloader tool on www.springer.com/marc Output: Marc21 or MarcXML or Excel

MARC - continued Updates Email alerting via springer.com/marc Support MARC Newsletter, dedicated to catalogers, sign up Support: www.springer.com/marc New: Includes videos Global MARC Advisory Boards – regularly assess Marc data quality

Recent Springer marc enhancements Enhancements: affects all title, even backward Marcs.. MARC 505 0# $a: Formatted Contents Note (TOC) MARC 520 ## $a: Summary (back cover copy, can include review quotes) MARC 246 3# $a: Varying Form of Title (sub-title) MARC 260, $b subfield: Imprint information (imprint) Note: New for trials Marc 003 which contains DE-He213

OCLC enhanced records OCLC Records Style of Data: Conform to AACR2 standards (Anglo-American Cata. Rules) Tags: LoC Call numbers and LoC Classification (manually checked) Character set is ASCII (only 128 characters) and encoding is 7-bit binary. OCLC records: Contact your local OCLC regional office, you do not need OCLC membership Freely available, Springer covers costs for all libraries New records available x3 weeks after Springer MARC records

OCLC – enhanced tags (more subject meta-data) Tag 650: Expanded Library of Congress Subject Headings (manually, not mapped) Tag 050: LoC Call Number Tag 082: Dewey Classification Call Number Tag 300: Expanded Bibliographic info such as page and illustrations numbers Tag 856: link to Table of Contents on LoC catalog (if available) Tag 020: Expanded ISBN 10 (where available)

Springer Link: Use date filter at top of results list New Titles – Overview Springer Link: Use date filter at top of results list Alerts at Springer.com/alert: 1. New Book Alert > once month, select niche area 2. Library Alert > one a month plus library newsletter Marc update: Three weeks after book publication Altmetric.com > Use Explorer to identify most talked about recent works. Custom catalog on Springer.com (more advanced)

Example of Book Alerts

Downloading Statistics Springer Link Admin Portal > log in as Admin COUNTER 4 compatible report Preview mode is counted, one full book = multiple chapters, exclude robots BR2 (chapters) and BR3 (denial) but NOT BR1 (full book downloads) ALTERNATIVE I: Springer.com for historically most downloaded chapter, see in SL “About this Book”, then “Popular content within this publication” ALTERNATIVE II: Timon Oefelein, for Annual Report, with additional data on: Ebooks by: Subject collection and content age. All usage: by referrer, oper. system, search word, IP-range, etc.. .

Click here for usage stats Report BR2 or BR3 Usage time period

Example of Counter Report - BR2 – Section Requests/Downloads Total Month Request

Springer of Counter Report – BR1 – Section denials Same as BR2 Except for it says denials

Discovery at a glance! Search Engines & Discovery Services Full text indexing: All search engines, SCOPUS WeB of Science.. Abstract & Indexing Over 300 data feeds, daily data checks and feeds Library Systems Marc records - Free Springer & OCLC records Springer.com Product descriptions, USP, real-time stats per book Book Reviews: over 800 new book reviews per week! Other Marketing Activities: Visit over 650 conferences a year Deploy over 22 million emails per year and 3 million book alerts!

Where do our journal readers come from? Approx. 30% GoogleScholar Approx. 30% Google.com 41% NCBI 3% Springer.com 2,7% WS 1,5% Scopus Source: WebTrekk, Filter: Article, Jan-October 2014, Total visits: 114.845.114

Where do our ebook readers come from? 16% Springer.com 10% NCBI 1.4% SpringerLink x% SFX/Disc/OPAC Approx. 25% GoogleScholar Approx. 35% Google.com Source: WebTrekk, Filter: Chapter, Jan-October 2014, Total visits: 42.922.780

Thank You! Note: All external slides used with permission.