IGT Interactive Update Online Gambling and Social Gaming Jennifer Fales
Current Trends In Online Gambling Growing demand for authentic, land-based casino games Players are asking for games across multiple platforms Operators are asking for a single view of the player More evidence that online gambling can compliment land based gambling September 18, 2018
Case Study: British Columbia Lottery Corporation (BCLC) BCLC operates 15 land-based casinos and gaming locations PlayNow.com is the BCLC eGaming website There are 44 casino games on the website Cleopatra & Wheel of Fortune are the only two convergent games These 2 games represent over a quarter of the total gross revenue (hold) from all casino games. September 18, 2018
Convergence: Player’s Perspective Players will demand the same land-based games and experiences to follow them on every interactive device they operate. IGT delivers this today with titles like Cleopatra, Da Vinci Diamonds already available online and mobile. September 18, 2018
Convergence: Operator’s Perspective Operators want a single view of the player across all platforms, across all venues. Ability to cross promote/market between land based and online experiences Ability to have greater communications and control related to responsible gaming Operators are moving towards a single-wallet solution Player deposits funds once and can play anywhere Player can win online and withdraw funds at land-based casino September 18, 2018
Online Gambling can Compliment Land-Based Gaming September 18, 2018
Current Trends In Social Casino Gaming (Where online gambling is not legal) Social casino gaming is viral and continues to grow Social players are seeking authentic, land-based casino games Operators want online social games as a means to acquire and retain players September 18, 2018
Double Down Casino: IGT’s Social Gaming Solution September 18, 2018
Double Down Casino: Continued Growth Highlights DDI launched in 2010 #1 Social Casino #4 2011 Facebook App Poker, slots, video poker, blackjack, and roulette Over 1.4M DAUs Over 5.5M MAUs Users in over 34 countries Mobile app launched April 2012 Double Down Users Under 18 18 to 25 26 to 35 36 to 45 46 to 55 Over 55 Gender Over 36 Age Combined Chart of DAUs & MAUs 5.5M MAUs (a) 1.4M DAUs Note: (a) Decline in users (Oct. 2011) due to change in Facebook policy. Under the new policy, Facebook will only count users as active users if they choose to authenticate / download the App. September 18, 2018
Double Down Casino: The Leading Virtual Casino Voted 4th best game on Facebook in 2011 Can be easily deployed on Operator websites Games include popular IGT land-based titles Provides an engaging tool for Operators to market to players A great way to get started in online gaming prior to legalization September 18, 2018
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