Sawaya Segalas & Co., LLC Preliminary Introductory Materials February 2011 Sawaya Segalas & Co., LLC Preliminary Introductory Materials IRI InfoScan (TOTAL US CONV data ending Apr 17,2016)
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) 2.7% Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) 0.6% Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 52 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 51.9% 52.6% 23.3% 18.1% 17.0% 12.3% 13.9% 8.0% (26.6%) (39.4%) Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016 *Units = Actual packages scanned
*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 147.2% 32.8% 35.4% 19.9% 27.1% 16.9% 10.5% (16.1%) (44.0%) Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016 *Units = Actual packages scanned
Voss Dollar Sales ($MM) Trends Strictly Confidential Voss Dollar Sales ($MM) Trends Dollar Sales – Moving Annual Total by Month NOTE:we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US CONV, Data Ending Apr 17,2016
Voss Unit* Sales (MM) Trends Strictly Confidential Voss Unit* Sales (MM) Trends Unit Sales - Moving Annual Total by Month NOTE: we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US CONV, Data Ending Apr 17,2016 *Units = Actual packages scanned
Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV) Strictly Confidential Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV) Latest 12 Weeks Latest 52 Weeks Values are in Millions Dollar Sales Dollar Sales % Chg YA Source: IRI Infoscan, Data Ending Apr 17,2016
Voss ACV Weighted Distribution (%) by Region (L-4, CONV) Strictly Confidential Voss ACV Weighted Distribution (%) by Region (L-4, CONV) Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
Voss PDI & Dollar Share by Region (L-4, CONV) Strictly Confidential Voss PDI & Dollar Share by Region (L-4, CONV) West Plains Great Lakes Northeast TTL Premium: 111.9 Unsweetened Sparkling: 43.4 TTL Voss: 133.7 Voss Share of Premium: 3.0% TTL Premium: 90.6 Unsweetened Sparkling: 127.9 TTL Voss: 79.9 Voss Share of Premium: 2.1% TTL Premium: 79.4 Unsweetened Sparkling: 17.0 TTL Voss: 145.2 Voss Share of Premium: 4.8% TTL Premium: 66.5 Unsweetened Sparkling: 348.8 TTL Voss: 112.5 Voss Share of Premium: 4.1% California South Central Southeast Mid South TTL Premium: 85.9 Unsweetened Sparkling: 29.6 TTL Voss: 149.4 Voss Share of Premium: 4.2% TTL Premium: 125.7 Unsweetened Sparkling: 84.3 TTL Voss: 84.5 Voss Share of Premium: 1.9% TTL Premium: 103.1 Unsweetened Sparkling: 19.3 TTL Voss: 5.5 Voss Share of Premium: 0.1% TTL Premium: 148.2 Unsweetened Sparkling: 47.9 TTL Voss: 71.4 Voss Share of Premium: 1.4% Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share) PDI = (Volume Sales in a Geography / Population of the Geography) (Volume Sales in Total US / Total US Population) Source: IRI Infoscan, Data Ending Apr 17,2016 Copyright © Information Resources, Inc., 2006. Confidential and proprietary
Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV) Strictly Confidential Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV) Total PREMIUM Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 99.5 +0.4 4 Weeks: 99.4 +0.3 $1,094.1M 10.9% +$108.0M 11.7% +$109.7M 9.8 $1,043.7M +0.4 +$0.03 $1.26 99.4 +0.5 Total VOSS Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $26.7M 58.0% +$9.8M 54.0% +$8.9M 1.5 $25.3M +0.1 +$0.02 $1.90 21.1 +6.4 Use Voss Custom Volume for Pricing Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 23.7 +7.3 23.8 +6.0 11 Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV) Strictly Confidential Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV) Total PREMIUM Dollar Sales Incr $ Sales Weeks of Support %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only $1,094.1M 10.9% +$108.0M -3.4% (-$1.8M) $50.4M 29 (-0.7) 23.1 (-4.7) $1.20 +$0.01 21.6 14.3 (-2.5) +12.4 28.1 +9.3 42.8 (-9.2) Promo Price Per Vol Lifts Total VOSS Dollar Sales Incr $ Sales Weeks of Support %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only $26.7M 58.0% +$9.8M 194.5% +$0.9M $1.4M 2 +1.1 72.5 +2.8 $1.83 +$0.02 63.9 47.9 +6.8 +28.0 45.7 +9.6 88.2 (-2.4) Promo Price Per Vol Lifts Use Voss Custom Volume for Pricing Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 12 Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
Voss Dollar Sales per Point of Distribution (L-12, CONV) Strictly Confidential Voss Dollar Sales per Point of Distribution (L-12, CONV) Dollar Sales per Point of Distribution* = Plastic/PET SKU = Glass SKU $212,379 $45,211 * Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs Dollar values in thousands 13 Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Voss Average Price per Unit (MULO+C) Strictly Confidential Voss Average Price per Unit (MULO+C) = Plastic/PET SKU Still Water SKUs Sparkling Water SKUs = Glass SKU L-52 L-24 L-12 L-4 Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17,2016
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point Strictly Confidential Voss Commands a Highly Attractive Ultra-Premium Retail Price Point L-52 Total U.S. Water Average Price per Volume (500ml) (1) = Voss Premium Index 189 157 139 116 129 164 136 116 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-52, CONV) CHG vs YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.03 $0.00 $0.05 $0.02 -$0.02 $0.11 -$0.01 -$0.04 Promo Price/Vol $0.01 $0.04 $0.10 -$0.00 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-12, CONV) CHG vs YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.02 -$0.02 $0.05 $0.01 $0.04 -$0.78 -$0.06 Promo Price/Vol -$0.00 -$0.07 $0.07 $0.08 $0.13 $0.00 -$0.05 (1) One unit of volume represents 16.907 Oz. 17 Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Volume by Price Threshold: Premium Brands (L-52, CONV) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, CONV) $1.17/500ml or $8.85/128oz* *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml 18 Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
APPENDIX: DATA DETAIL
Voss Retail Dollar Sales by SKU (CONV) Strictly Confidential Voss Retail Dollar Sales by SKU (CONV) Dollar Sales of Voss by SKU (% Growth vs. YAG Period) DOLLAR Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 $215,853 -10.9% $101,055 19.9% $59,124 41.6% $23,956 47.0% 500ml 8243040010 $14,608,752 40.8% $5,742,442 23.6% $3,287,246 22.1% $1,192,143 6.6% 850ml 8243040011 $10,304,409 104.1% $4,179,959 79.4% $2,280,502 47.8% $819,287 29.0% 12 8243020031 $43 0.0% $0 24 8243020010 $112 $55 6 8243020025 $23,264 927.7% $9,840 1661.7% $5,557 1691.4% $2,963 1299.4% Still - Glass VOSS STILL - Glass 375ml 8243061173 $538,987 30.1% $209,004 10.0% $106,831 5.8% $36,875 -18.0% 4 8243020028 $72 -88.1% -100.0% 8243018253 800ml 8243061174 $508,329 -2.8% $212,247 30.9% $121,608 6.2% $48,454 8.1% 2 8243050018 8243061130 $50 Voss Still Total $26,199,871 57.8% $10,454,653 41.0% $5,860,919 30.4% $2,123,678 14.2% Sparkling VOSS SPARKLING - Glass 8243061175 $375,391 72.4% $196,215 101.9% $109,664 133.4% $50,278 133.3% 8243050005 $13 -46.9% 8243061176 $154,721 69.9% $64,819 132.3% $35,733 110.4% $12,085 56.6% 8243050019 Voss Sparkling Total $530,124 72.5% $261,046 108.8% $145,409 127.5% $62,376 113.1% Total Voss $26,729,996 58.0% $10,715,699 42.1% $6,006,328 31.8% $2,186,054 15.7% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Voss Retail Volume Sales by SKU (CONV) Strictly Confidential Voss Retail Volume Sales by SKU (CONV) Volume Sales of Voss by SKU (% Growth vs. YAG Period) Volume Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 85616 -15.0% 37662 6.2% 21695 23.8% 8344 21.1% 500ml 8243040010 7909393 42.5% 3114648 27.0% 1808380 26.5% 663002 10.8% 850ml 8243040011 5792187 94.9% 2344824 75.6% 1271147 45.1% 451333 26.0% 12 8243020031 22 0.0% 24 8243020010 1389 696 6 8243020025 15366 1171.9% 6574 1969.9% 3729 2014.3% 2026 1582.9% Still - Glass VOSS STILL - Glass 375ml 8243061173 157379 22.2% 60113 3.4% 30569 -0.5% 10511 -21.3% 4 8243020028 87 -82.7% -100.0% 8243018253 800ml 8243061174 232215 -8.7% 94974 22.1% 54273 -2.8% 21446 -4.1% 2 8243050018 8243061130 243 Voss Still Total 14209263 57.5% 5666308 42.9% 3193765 32.4% 1158688 15.7% Sparkling VOSS SPARKLING - Glass 8243061175 113294 70.5% 60150 104.6% 34522 144.0% 15834 145.5% 8243050005 17 46.8% 8243061176 68596 65.2% 28168 119.0% 15445 96.5% 5197 42.4% 8243050019 Voss Sparkling Total 181907 69.6% 88335 109.1% 49985 127.4% 21048 108.4% Total Voss 14391171 57.7% 5754643 43.6% 3243749 33.2% 1179736 16.7% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine One unit of volume represents 16.907l. oz. Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Voss Glass SKUs v. Competitor SKUs (L-12, CONV) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-12, CONV) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit* Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $50 243 13 $0.21 $3.99 0.00 $112,328 375 ml 1 8243061173 $106,831 30,569 40,702 $3.49 $2.62 0.69 $154,423 4 8243020028 $0 $0.00 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 8243061174 $121,608 54,273 33,863 $2.24 $3.59 0.94 $129,729 Sparkling - Glass Perrier 200 ml 6 7478000001 *Can 250 ml 10 7478033356 $33 17 3 $1.98 $9.90 0.02 $2,051 7478037743 4150880007 $22,831 7,768 15,547 $2.94 $1.47 0.21 $107,228 4150880035 $4,006 1,651 551 $2.43 $7.27 0.10 $41,997 7478000020 7478000003 $631,823 293,479 445,057 $2.15 $1.42 4.71 $134,105 24 7478000410 7478000006 $14,131 10,568 4,007 $1.34 $3.53 0.18 $80,324 8243061175 $109,664 34,522 45,967 $3.18 $2.39 2.96 $37,063 8243050005 $13 $0.73 $2.19 $3,557 7478000007 $199,630 124,168 82,958 $1.61 $2.41 1.45 $137,903 7478000009 $303,594 192,045 128,308 $1.58 $2.37 1.65 $184,203 7478000024 $21 $1.80 $4.76 0.01 $2,157 7478000005 $1,354,866 833,779 557,059 $1.62 4.46 $303,721 4150880012 $213,293 126,378 84,435 $1.69 $2.53 1.55 $137,644 4150881183 15 4150863446 8243050019 8243061176 $35,733 15,445 9,637 $2.31 $3.71 0.23 $157,980 1000 ml 4150880000 $18,007 13,015 6,509 $1.38 $2.77 0.37 $48,867 Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016 *Units = Actual packages scanned
Voss Glass SKUs v. Competitor SKUs (L-52, CONV) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-52, CONV) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit* Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss 330 ml 12 8243061130 $50 243 13 $0.21 $3.99 0.00 $107,137 375 ml 1 8243061173 $538,987 157,379 209,552 $3.42 $2.57 1.34 $401,044 4 8243020028 $72 87 29 $0.83 $2.49 $60,507 San Pellegrino 750 ml 0400356432 $0 $0.00 800 ml 2 8243050018 8243061174 $508,329 232,215 144,886 $2.19 $3.51 1.91 $266,813 Sparkling - Glass Perrier 200 ml 6 7478000001 $1,173 386 161 $3.04 $7.29 0.02 $71,419 *Can 250 ml 10 7478033356 $617 342 68 $1.81 $9.03 0.06 $11,139 7478037743 4150880007 $141,105 56,106 112,285 $2.51 $1.26 0.49 $285,683 4150880035 $20,918 9,306 3,103 $2.25 $6.74 0.18 $117,097 7478000020 7478000003 $3,532,086 1,637,944 2,483,920 $2.16 $1.42 6.41 $551,304 24 7478000410 $7 20 $0.35 $5.49 $4,622 7478000006 $77,412 49,281 18,683 $1.57 $4.14 0.29 $264,219 8243061175 $375,391 113,294 150,853 $3.31 2.98 $125,901 8243050005 $13 17 $0.73 $3,763 7478000007 $778,813 483,638 323,125 $1.61 $2.41 1.68 $464,370 7478000009 $1,358,608 861,335 575,469 $1.58 $2.36 1.62 $837,547 7478000024 $21 $1.80 $4.76 0.01 $2,402 7478000005 $6,215,652 3,837,251 2,563,717 $1.62 $2.42 4.83 $1,287,052 4150880012 $1,244,714 747,774 499,598 $1.66 1.80 $690,135 4150881183 15 4150863446 8243050019 8243061176 $154,721 68,596 42,799 $2.26 $3.62 0.56 $276,681 1000 ml 4150880000 $103,879 73,573 36,797 $1.41 $2.82 0.72 $144,689 Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016 *Units = Actual packages scanned
Voss Plastic SKUs v. Competitor SKUs (L-12, CONV) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-12, CONV) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $0 $0.00 0.00 Fiji 1 3256500031 $66,640 32,038 48,529 $2.08 $1.37 1.43 $46,442 3256500062 $8,595 6,036 1,525 $1.42 $5.63 0.35 $24,638 Voss 8243040009 $59,124 21,695 32,901 $2.73 $1.80 0.74 $80,296 8243020025 $5,557 3,729 938 $1.49 $5.92 0.14 $40,122 12 8243020031 500 ml 7929800008 $965,827 598,982 599,372 $1.61 11.01 $87,724 7929800019 $11 7 $1.59 $9.54 $9,965 24 3256500004 $560 301 13 $1.86 $44.64 0.01 $57,668 3256500001 $11,925,197 7,145,806 7,150,458 $1.67 66.97 $178,064 3256500011 $5,530 17,753 740 $0.31 $7.47 $40,328 3256500009 $12,191 10,547 1,759 $1.16 $6.93 0.50 $24,623 8243040010 $3,287,246 1,808,380 1,809,557 $1.82 24.97 $131,636 8243020010 750 ml 7929840011 $159,368 108,087 72,214 $1.47 $2.21 3.87 $41,198 850 ml 8243040011 $2,280,502 1,271,147 748,888 $1.79 $3.05 15.11 $150,964 1000 ml 7929800007 $3,823,526 2,912,956 1,456,874 $1.31 $2.62 20.01 $191,127 7929860007 7929810000 $2,103 1,699 71 $1.24 $29.70 0.04 $49,281 7929820000 3256500002 $26,462,874 19,960,697 9,983,065 $1.33 $2.65 69.57 $380,401 3256500010 $502 392 33 $1.28 $15.37 0.02 $32,664 1500 ml 7929800005 $197,108 186,530 62,201 $1.06 $3.17 1.65 $119,740 3256500003 $3,158,651 3,020,358 1,007,187 $1.05 $3.14 13.33 $237,009 Sparkling - Plastic Perrier 7478000070 $6,303,808 4,009,491 4,012,102 $1.57 42.09 $149,755 7478091136 0420000614 7478044629 $980,026 613,805 614,204 $1.60 10.68 $91,726 7478000402 $1,808 1,929 80 $0.94 $22.48 $150,056 San Pellegrino 0071847455 4150880008 $873,867 532,104 532,451 $1.64 8.64 $101,125 4150873445 4150873466 $444 251 10 $1.77 $42.36 $149,592 7478063991 $724 493 246 $2.94 $31,867 0071064864 4150880218 $157,006 120,225 60,129 $2.61 0.62 $251,780 Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016 *Units = Actual packages scanned Volume Equivalency = 500ml
Voss Plastic SKUs v. Competitor SKUs (L-52, CONV) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-52, CONV) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $0 $0.00 0.00 Fiji 1 3256500031 $296,898 147,524 223,462 $2.01 $1.33 2.21 $134,210 3256500062 $40,017 29,474 7,448 $1.36 $5.37 0.75 $53,512 Voss 8243040009 $215,853 85,616 129,836 $2.52 $1.66 1.16 $186,598 8243020025 $23,264 15,366 3,866 $1.51 $6.02 0.19 $125,340 12 8243020031 $43 22 3 $2.02 $15.99 $38,599 500 ml 7929800008 $4,649,133 2,921,311 2,923,213 $1.59 14.37 $323,478 7929800019 $839 644 107 $1.30 $7.81 0.02 $36,623 24 3256500004 $2,007 1,067 44 $1.88 $45.13 0.03 $67,793 3256500001 $54,539,304 33,104,481 33,126,033 $1.65 70.06 $778,426 3256500011 $83,489 109,343 4,558 $0.76 $18.32 0.15 $565,355 3256500009 $68,850 60,008 10,005 $1.15 $6.88 0.74 $93,137 8243040010 $14,608,752 7,909,393 7,914,543 $1.85 26.47 $551,970 8243020010 $112 1,389 58 $0.08 $1.94 $42,554 750 ml 7929840011 $568,925 405,235 270,743 $1.40 $2.10 4.19 $135,673 850 ml 8243040011 $10,304,409 5,792,187 3,412,428 $1.78 $3.02 16.79 $613,553 1000 ml 7929800007 $19,815,020 15,086,064 7,545,085 $1.31 $2.63 23.78 $833,199 7929860007 7929810000 $14,303 12,908 538 $1.11 $26.58 0.29 $49,621 7929820000 3256500002 $105,301,401 80,325,875 40,173,868 $2.62 70.38 $1,496,150 3256500010 $9,374 8,236 687 $1.14 $13.65 0.27 $35,164 1500 ml 7929800005 $1,045,487 1,005,537 335,313 $1.04 $3.12 2.55 $410,548 3256500003 $13,294,803 12,900,060 4,301,733 $1.03 $3.09 14.82 $897,074 Sparkling - Plastic Perrier 7478000070 $29,735,440 19,089,858 19,102,286 $1.56 44.95 $661,481 7478091136 0420000614 7478044629 $4,439,634 2,812,803 2,814,634 $1.58 13.76 $322,749 7478000402 $14,389 15,357 640 $0.94 $22.48 0.04 $356,227 San Pellegrino 0071847455 4150880008 $3,681,419 2,273,887 2,275,367 $1.62 9.35 $393,870 4150873445 4150873466 $866 486 20 $42.79 0.01 $105,214 7478063991 $10,030 7,179 3,590 $2.79 0.09 $107,901 0071064864 4150880218 $759,623 582,504 291,331 $2.61 0.87 $875,269 *Units = Actual packages scanned Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016 Volume Equivalency = 500ml
Voss Competitor Summary (L-52, CONV) Strictly Confidential Voss Competitor Summary (L-52, CONV) Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water $521,721,260 14.8% $205,777,826 14.6% $113,336,651 11.5% $41,153,897 6.1% Fiji $177,594,138 18.7% $77,151,958 23.6% $44,186,345 22.8% $17,043,683 18.4% Perrier $63,380,614 19.8% $26,012,711 20.6% $13,616,074 18.6% $4,953,757 15.7% Voss $26,733,974 58.0% $10,715,811 42.1% $6,006,440 31.8% $2,186,054 Evian $26,225,878 (23.5%) $9,351,182 (30.7%) $5,182,741 (15.2%) $1,600,951 (0.6%) Resource $9,446,899 (41.5%) $3,650,039 (49.5%) $1,638,260 (55.4%) $548,086 (38.8%) Aqua Hydrate $8,511,641 46.7% $3,403,088 48.8% $2,028,726 63.5% $721,017 59.8% San Pellegrino $6,208,768 11.2% $2,419,857 10.4% $1,348,996 16.7% $513,116 19.9% Essentia $3,934,191 1,087.2% $2,130,459 688.2% $1,360,812 653.8% $578,730 552.6% Icelandic Glacial $2,309,439 24.2% $952,763 21.5% $527,688 14.9% $182,552 2.2% Saratoga $449,724 $170,915 33.3% $89,422 34.9% $34,965 41.4% Mountain Valley Spring Water $164,231 (13.2%) $44,485 (38.6%) $22,414 (48.0%) $9,021 (47.4%) Volvic $88,779 377.2% $84,690 3,767.6% $83,351 7,679.7% $49,374 10,935.9% Eternal $87,687 (22.6%) $30,419 (35.5%) $16,510 (35.1%) $5,730 (34.7%) Acqua Panna $79,063 47.7% $32,088 160.9% $20,318 162.2% $11,078 233.0% Penta $26,102 (30.2%) $4,317 (16.4%) $1,021 0.0% $0 Kiwaii $11,340 85.0% $5,506 126.3% $92 (90.8%) $69 (93.1%) Metromint $4,527 (61.0%) $961 (76.9%) $77 (96.1%) (100.0%) Gerolsteiner $1,437 (94.0%) $988 (78.9%) $365 (8.5%) Jana $150 (98.7%) Appolinaris Ferrarelle Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
Voss Competitor Summary (L-52, CONV) Strictly Confidential Voss Competitor Summary (L-52, CONV) Volume Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water 441,741,919 12.4% 172,842,711 12.9% 95,248,934 10.4% 34,583,181 5.2% Fiji 129,464,249 16.5% 55,650,488 20.7% 31,814,123 19.3% 12,140,372 14.4% Perrier 39,536,475 18.4% 16,160,654 19.8% 8,432,772 17.9% 3,088,064 15.6% Evian 19,536,567 (26.4%) 6,912,878 (32.3%) 3,837,640 (18.2%) 1,212,858 (5.0%) Voss 14,377,696 57.7% 5,748,125 43.6% 3,240,077 33.2% 1,177,710 16.7% Resource 9,622,875 (40.6%) 3,720,287 (46.7%) 1,667,665 (52.8%) 556,424 (37.3%) Aqua Hydrate 7,533,385 46.0% 2,972,686 46.6% 1,765,924 60.8% 622,932 54.2% San Pellegrino 3,876,449 12.3% 1,502,342 11.6% 832,669 16.2% 315,338 18.3% Essentia 3,288,806 974.3% 1,789,760 622.5% 1,145,079 604.5% 484,716 512.0% Icelandic Glacial 2,041,910 28.9% 852,086 23.5% 468,334 156,643 1.2% Saratoga 478,003 22.8% 182,358 31.8% 96,862 34.4% 38,920 45.7% Mountain Valley Spring Water 214,966 (11.3%) 55,946 (39.3%) 28,413 (47.4%) 11,686 Eternal 81,547 (25.3%) 27,188 (42.8%) 14,761 (40.9%) 4,985 (41.9%) Volvic 80,072 347.4% 76,525 3,854.2% 75,370 7,732.7% 43,913 11,014.9% Acqua Panna 55,014 47.9% 23,496 133.7% 14,971 127.1% 8,565 219.2% Penta 13,082 (30.2%) 2,165 (16.4%) 513 0.0% Kiwaii 8,367 71.3% 3,738 92.2% 71 (91.1%) 53 (93.4%) Metromint 2,632 (49.4%) 814 (55.4%) 40 (95.5%) (100.0%) Gerolsteiner 806 (94.0%) 550 (79.1%) 203 (11.9%) Jana 197 (98.7%) Appolinaris Ferrarelle Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016