Unit 2- Globalisation of Sport

Contents Colonial Diffusion Governing Bodies Governing Body- Case Study- FIFA Globalisation Impact of Globalisation Migration patterns Olympics ideals

Colonial Diffusion Army Officers (Old Boys) took up posts in Colonial service. They took the sporting rules and ethos with them This spread throughout the Colonies Cricket and Hockey are prime examples of this...

National Governing Bodies Role of NGBs Set up clubs for children and adults Leagues and competitions Teaches sportsmanship and fair play – increasingly challenging due to media coverage Wrote the rules on amateurism and eventually professionalism Amateurism meant no financial gain Amateurism included justification for legitimate expenses e.g. travel costs Twentieth Century Amateurism included time lost from work as an expense “Broken time Payments” Amateurism allowed sponsorship and funding to help achieve excellence

Governing Body- Case Study- FIFA

Globalisation The integration of economies, industries, markets, cultures and policy-making around the world International Sport is now a global business

Impact of Globalisation Reputations of Countries and companies are at stake... Successful events will enhance their reputation as well as bringing Regeneration to an area- Infrastructure around London 2012 Financial benefits to an area Spectators may spend money before and after the event Related industries gain custom. Increased social contact between groups of people However an “unsuccessful” event can seriously harm a countries reputation… Issues with constructing events or empty venues Poor performance from home nation Corruption allegations and scandals Delhi 2010- Reality check...

Migration patterns Case Study- The English Premier League Huge increase in players moving into the league… “Freedom of movement” More frequent, faster travel options for players from abroad. Improvements in technology increases global awareness of potential players. Television coverage brings high-profile leagues to a greater audience Pre-season global tours offer high revenue for the clubs Buying players from abroad widens the available talent base. Selecting players from abroad with the same skill level may be cheaper. Purchasing of players from abroad can increase income for the club.

Olympic Ideals Olympic ideals… "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well” Barron Pierre De Coubertin Olympic ideals… Respect for all Excellence Friendship Equality of opportunity Free from political interference Free from the abuse of drugs