Air Force Hoops Promotion Overview 1 Mar – 7 Apr 14 Key Facts: Issued: 29 Jan 2014 Key Facts: Free entertainment game, promoted throughout Force Support Squadron facilities, and offered in conjunction with the 2014 NCAA Men’s Division I Basketball Championship Tournament 18 Mar - 7 Apr. 14 Scratch-off game pieces contain either (1) instant win prize or (2) a code which unlocks a random tournament seed code QR codes on counter cards allow patrons to download /access the MyAirForceLife Mobile App and obtain a random tournament seed code Prizes include (1) Four VIP Tournament Packages; (2) Grand Prize Cash Drawings; (3) Instant Win Prizes KEY AUDIENCE: All Force Support Squadron patrons Key Messages: Drive customer traffic to Force Support Squadron facilities during the promotion Increase revenue in FSS facilities Increase awareness and use of the MyAirForceLife Mobile App as QR codes link directly to app download stores Provide an atmosphere that contributes to building resilient Airman and enhanced morale through social interaction Implementation/Action Receive/distribute marketing materials and scratch-off game pieces to appropriate FSS facilities. Execute Air Force Hoops promotion 1 Mar - 7 Apr 14 and actively promote throughout FSS media, e.g. Websites, Facebook, Twitter, Instagram, etc. Complete after promotion survey and submit promotion reimbursement pkg NLT 9 May 14 Resources/Links/Links For Managers: Promotion Guide, Advertising & Publicity Kit and downloadable marketing collateral available at: https://www.usafservices.com/Managers/Marketing/DownloadCentral.aspx For Customers To Play: www.MyAirForceLife.com/AirForceHoops (website live on 1 Mar 14)