The ROI of Audience and Analytics

Agenda Introduction The ROI development process Demonstration of ROI calculations Question and answer session © 2015 Newscycle Solutions

Introduction

Introduction News media companies are boosting revenues through technologies designed to enhance their analytics and audience development efforts We recognized a need for quantifying exactly how much value your organization gains from implementing Audience and Analytics solutions © 2015 Newscycle Solutions

The ROI Development Process

The ROI Development Process Hobson & Company We decided to partner with Hobson & Company, a company that specializes in the development of comprehensive ROI tools for software companies The purpose of creating the ROI tool was to uncover, quantify and validate the key sources of value for our customers using these products: Newscycle Audience Advertising Analytics Circulation Analytics © 2015 Newscycle Solutions

The ROI Development Process 1 2 3 4 Model Requirements Sources of Value Model Development Model Delivery Defined scope of work Met with Newscycle employees across multiple functional areas to gain broad-based business understanding Developed preliminary benefit set Conducted in-depth interviews with 15 Newscycle customers Confirm / amend proposed benefit set Presented and gained Newscycle alignment to final benefit set to be built into ROI model Created draft ROI model and presented it to Newscycle for input / alignment Conducted validation interview with external customer Incorporated Newscycle and validation interview input and changes Delivered final model to Newscycle © 2015 Newscycle Solutions

ROI Demonstration

Thank You! Would you like to schedule and ROI analysis for your organization? Contact your Newscycle sales representative, or write to info@newscycle.com Please join us at our ROI Corner!