Global Outlook for Media- Q2 2016

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Presentation transcript:

Global Outlook for Media- Q2 2016 Kraftconsultingsolutions.com Sept 2016

Countries to look out for.. Fastest Growing Market Largest Growing Market Sit in Both China, Indonesia Credit – PWC Entertainment & Media outlook

Advertising Revenue Streams defined… Advertising Growth ~= Online Mobile Experiences 10 out of 13 segments rely on revenue from advertising Credit – PWC Entertainment & Media outlook

Trending in Market… Internet advertising is the largest ad segment Fueled by TV & Video experiences (&ad revenue) moving online Online subscription model is most popular Online ads have not replaced traditional ad revenues (both in total revenue and typical per unit ad rates) Immersive/Live experiences are growing in popularity eSports, concerts and more creative “hybrid” (physical + digital) ad opportunities What are these drivers for Internet Advertising growth… Credit – PWC Entertainment & Media outlook

Internet Advertising Growth drivers… Credit – PWC Entertainment & Media outlook

Find out how we can help you… For any enquiries, please contact us via kraftconsultingsolutions.com Thank You!