Landon Salie & Harrison Bluestein PETA Landon Salie & Harrison Bluestein

What is PETA? People for the Ethical Treatment of Animals (1980) World's largest animal rights group (65 million members) Protecting the rights of suffering animals Food Industry Clothing Trade Laboratories Entertainment Industry Animals Rights vs. Animal Welfare “total animal liberation.”-Ingrid Newkirk Removal of meat, milk, cheese, eggs, honey, zoos, aquariums, circuses, wool, leather, fur, silk, hunting, fishing, and pet ownership. Pets regulated to vegan diet

Self- Immolation

Propaganda Extreme measures to convey message Controversial PETA’s religious campaigns Website: http://www.jesuspeopleforanimals.com/why-vegan-how/meat-and-the-environment/ Jesus Christ was a vegan Use of Nazi Holocaust Jewish victims compared to farm animals Targeting children 1.2 million minors reached “Your Mommy Kills Animals!”

Propaganda Cont. Ingrid Newkirk, Co-Founder. Porn Video Games Released a public will Her body to be “used like an animal's.” Porn PETA.xxx Nude celebrity AD campaigns Video Games Pokemon- “glamorizes violence against animals” Super Mario

Why So Extreme? Relies on “free advertising” Unlike opposition Media does not cover the severity of animal cruelty All publicity is good publicity “initiate discussion, debate, questioning of the status quo, and, of course, action.” Proven successful Largest animal rights group 1st cruelty conviction Silver Spring Monkeys 1st agricultural raid Ducks for foie gras 200+ cosmetic companies stopped animal testing

Solutions?

Meatless Markets Stores with no animal products Examples: milk vs almond milk tofu vs turkey margarine vs butter legumes, beans = protein

Subsidies & Efficiency