Stella pinot Grigio can launch 2017

NEXT ON STELLA’S ADVENTURE: CANNED WINE SALUTE! NEXT ON STELLA’S ADVENTURE: CANNED WINE Targeting the millennial, adventure-seeking wine explorer, Stella unlocks Italy’s tastes, sights and sounds with a new, lightweight and transportable package! Slide 3 - 6: Slide 7 - 8 Slide 9: Slide 11: Slide 12: Stella Can Opportunity Stella Can Selling Points and Wine Information Marketing Support Canned Wine Landscape Stella Can Timing, Pricing and Dimensions

Stella Cans match the millennial lifestyle 73% 49% Prefer easy to carry packaging options Interested in single-serve packaging Italy is the #1 region purchased by high-frequency* Millennial wine consumers Fastest growing generation in wine consumption +10% vs. previous 2 year Over 50% purchase wines under $20 *drink wine more than once a week Source: Nielsen; Millennial Wine Consumers: Attitudes towards Alternative Wine Packaging, Texas Wine Marketing Research Institute, 2016

The market for canned wines is exploding and Stella is going to steal the show on her Vespa! Still canned wine sales made up $6.7 million in 2016. CANNED WINE SALES TREND Source: Nielsen xAOC+Liquor, 52 weeks ending 6/18/16 4

Stella can opportunity Pinot Grigio makes up 15% of the 750ml/1.5ml bottle market, while it only makes up 7% of the canned market. Stella has an opportunity to capture the untapped Pinot Grigio consumer. Source: Nielsen xAOC+Liquor, 52 weeks ending 9/10/16

Stella can opportunity 98% of all canned wine volume is domestic. Stella will bring a refreshing and authentic Italian option to the marketplace. CANNED WINE CASE VOLUME ALL OTHER BRANDS* FLIP FLOP BAREFOOT Source: Nielsen xAOC+Liquor, 52 weeks ending 9/10/16 *Other Brands: Tropic chillerz, soleil, lila, fresh craft, francis coppola sofia, underwood, social enjoyments, etc.

Stella can Key Selling Points Fun, unique branding to attract millennials; the largest wine drinking segment Competitive price point for quality Italian varietal NEW offering in packaging category growing double digits One of the first Italian Pinot Grigio’s offered in can format Lightweight and transportable for Millennial lifestyle Successful new Stella branding – existing packaging +9%* *Diver data: Off premise depletions October 2016 to February 2017

PINOT GRIGIO 2016 TerrE SICILIANE Indicazione Geografica Tipica Pinot Grigio grapes, grown in the mild Mediterranean climate of Sicily Enjoy with friends while lounging pool-side or over light hors d’oeuvres, salads and simple pastas Fresh fruit aromas of pears, white peach and citrus, well balanced with a zesty acidity 11.5% ABV $11.99 per 4 pack SIZE: 250mL

Stella can launch Marketing Support Adventurous blog post introducing Stella’s can Updated branded website Updated product page Recipes Branded POS materials Digital advertising Travel themed Sweepstakes to encourage engagement with consumers PR Coverage Announcing Launch to Key thought leaders and influencers in the industry Social media In-Store Promotions for regional retail push

NEW CAN!

Canned wine landscape – white varietals MASS MARKET LEADERS INTERNATIONAL COMPETITORS DOMESTIC COMPETITORS INFINITE MONKEY $15.99 Per Liter (250mL 4pack) CALIFORNIA/ COLORADO $6.99 Per Liter (250mL 4pack) CALIFORNIA BAREFOOT $6.99 Per Liter (250mL 4pack) CALIFORNIA FLIPFLOP $12.99 Per Liter (250mL 4pack) ITALY LILA $11.99 Per Liter (250mL 4pack) ITALY STELLA $17.99 Per Liter (250mL 4pack) ITALY SEVEN DAUGHTERS $5.99 Per Can (375mL) OREGON UNDERWOOD $19.99 Per Liter (250mL 4pack) CALIFORNIA SOPHIA

Timing, Pricing & dimensions Item Number 30196728 DI $28.79 IM $38.79 Avg. Retail Price $11.99 CAN WxH (mm) 53 x 135 Weight with wine (grs) 268 CARRIER LxWxH (mm) 108 x 107 x 136 Cans/Carrier 4 1,106 Carrier UPC 0 98709 20244 3 TRAY 330 x 220 x 140 Cans/Tray 24 Carriers/Tray 6 6,750 Tray UPC 1 00 98709 20244 0 LAYER 1000 x 1200 x 140 Trays/Layer 15 Carriers/Layer 90 Cans/Layer 360 Weight with wine (kgs) 101.25 PALLET 1000 x 1200 x 1600 Layers/Pallet 11 Cans/Pallet 3960 Carriers/Pallet 990 Trays/Pallet 165 1,114 AVAILABLE IN PINEBROOK JULY 2017 * Distributor Orders Available by the layer (15 trays/layer)