Viewing Trends Overview June 2017 Viewing Trends Overview

Total Viewing June 2017 Irish adults aged 15+ watched TV for an average of 3 hours and 1 minute each day in June 2017 90% (2hrs 42mins) of this viewing was live with the other 10% (18 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily June 2017 25-44 yr olds watched 2 hours 24 min of TV every day in June 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year June 2017 V’s June 2016 Live Time-Shift PVR Ownership Jul 2016 59% Jan 2017 60% PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and 15-24yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels June 2017 TAM Ireland commercial channels reached 86% of housekeepers, 82% of housekeepers with kids, 79% of ABC1 adults and 77% of 25 - 44 yr olds each week in June Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts June 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Based on 30” sec 000s, Individuals 4+ Top 10 Advertisers June 2017 Based on 30” sec 000s, Individuals 4+   1 Sky 2 Procter & Gamble Ireland 3 Diageo 4 Vodafone Ireland 5 Reckitt Benckiser 6 Virgin Media 7 Eir 8 Loreal 9 McDonalds 10 Toyota Ireland Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National