Study Overview Technology changes in society.

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Presentation transcript:

Study Overview

Technology changes in society

Medium most essential

Medium used first in event of a major news story

Medium used first to learn about new music

Monthly Online Radio Listening

Monthly Online Radio Listening (Age)

Weekly Online Radio Listening

Weekly Online Radio Listening (Age)

Average time ‘Weekly Online Radio Listeners’ spend listening to Online Radio

Devices used to listen to Online Radio

Online Radio Listening in Car

Online Radio Listening in Car

When thinking about Internet-only audio, what is the FIRST word that comes to mind?

Audio Brand Awareness

Audio Brand Usage

Listened in the last month to…

Listened in the last month to…

Listened in the last month to… (Age)

Listened in the last week to…

Listened in the last week to…

Listened in the last week to… (Age)

Audio Brand used most often

Audio Brand used most often (Age 12-24)

YouTube Usage

YouTube Usage

Importance of keeping up-to-date with music

Sources used for keeping up-to-date with music

Sources used for keeping up-to-date with music (Age 12-24)

Sources used for keeping up-to-date with music

Source used most for keeping up-to-date with music

Source used most for keeping up-to-date with music (Age 12-24)

Source used most for keeping up-to-date with music

Podcast Listening

Devices used most often to listen to podcasts

Monthly Podcast Listening

Weekly Podcast Listening

Podcast Listening: (Education)

Podcast Listening: (Income)

Number of Podcasts listened to in last week

“Serial” Podcast

Smartphone Ownership

Smartphone Ownership (Age)

Smartphone Apps

Smartphone Data Plan Consideration

Smartphone Data Plan Consideration

Shazam and SoundHound

Tablet Ownership

Internet-connected TV Ownership

Audio sources used in primary car

Audio sources used in primary car

Audio sources used at least ‘most of the times’ in primary car

Audio sources used at least ‘most of the times’ in primary car

In-Dash Information and Entertainment Systems

In-Dash Information and Entertainment Systems

Currently use any social media

Social Media Awareness

Social Media Usage

Social Media Usage

Social Media Usage (Age 12-24)

Usage of Social Media “Several Times per Day”

Social Media site used most often

Social Media site used most often (Age 12-24)

Observations

Observations

Observations

Observations