Where to find demographics statistics consumer behavior research BSAD 391 – Foundations of Management Research Rita Campbell, BSAD Liaison Librarian March 5, 2015

Business Administration Subject Guide Statistics & demographics page http://library.stfx.ca Business Administration Subject Guide Statistics & demographics page

Demographics Provincial Canada International Census of Canada Demographics:  Chiefly in advertising and market research: statistical data relating to a human population and particular groups within it; the composition or characteristics of such a population or group, esp. a television or other audience, the market for a product, etc. "demographics, n." OED Online. Oxford University Press, March 2014. Web. 20 March 2014. Canada Census of Canada 2011 Canada National Household Survey Provincial Nova Scotia Community Counts Statistics by Province and Territory International United States Statistical Division United Nations Statistical Division Human Development Reports Demographics

Statistics (Canada) Economy Canada Business & Industry CANSIM Census of Agriculture Economy Economic Indicators Bank of Canada (Business Outlook Survey, Consumer Price Index, Economic Indicators) Labour Market Business & Industry Business Industry by Sector SME Benchmarking Tool Trade Data Online Industry Reports in Business Source Complete Industry Association Websites Statistics (Canada)

NACIS Codes (North American Industry Classification System) 11 Agriculture, Forestry, Fishing and Hunting 21 Mining and Oil and Gas Extraction 22 Utilities 23 Construction 31-33 Manufacturing 41 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information and Cultural Industries 52 Finance and Insurance 53 Real Estate and Rental and Leasing 54 Professional, Scientific and Technical Services Management of Companies and Enterprises Administrative and Support, Waste Management and Remediation Services 61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and Recreation 72 Accommodation and Food Services 81 Other Services - except Public Administration Public Administration http://www.ic.gc.ca/eic/site/cis-sic.nsf/eng/h_00004.html HS Codes (used in Trade Data products) Section I – Live animals; animal products Section II – Vegetable products Section III – Animal or vegetable fats and oils … Section IV - Prepared foodstuffs; beverages, … Section V - Mineral products Section VI - Products of the chemical or allied … Section VII - Plastics and articles thereof; rubber … Section VIII - Raw hides and skins, leather, … Section IX - Wood and articles of wood; … Section XI - Textiles and textile articles Section XII - Footwear, headgear, umbrellas, Section XIII - Articles of stone, plaster, … Section XIV - Natural or cultured pearls, … Section XV - Base metals and articles of … Section XVI - Machinery and mechanical … Section XVII - Vehicles, aircraft, vessels and… Section XVIII - Optical, photographic, cinematog… Section XIX - Arms and ammunition; parts and … Section XX - Miscellaneous manufactured articles Section XXI - Works of art, collectors’ pieces and antiques… http://www.statcan.gc.ca/pub/65-209-x/2014000/parts-parties-eng.htm North American Classicfication System & Harmonized Description and Coding System

Statistics (Corporate) Company information Company websites SEDAR (Canada) / EDGAR (U.S.) Individual company filings – annual reports Statistics (Corporate) Stockguide Fundamental data Publically traded Canadian companies Can be used from any computer You create your own account Only 5 may be logged in at one time Thomson Reuters Eikon Market research trading tool 70,000 companies worldwide Contact Rita Campbell for access

Consumer behaviour research Opinion Polls / Trends Canada. Office of Consumer Affairs. Consumer Trends Pew Research Center Nielsen World Values Survey Academic Research Business Source Complete ABI/Inform Sage Journals PsychInfo Taylor & Francis Online Industry research Industry Association websites Consumer behaviour research

Consumer behaviour research Academic Research Tips It is not always easy to find this research because there are so many terms used. Try combining your industry/topic with terms such as psychographics lifestyle motivation behavior personality consumer psychology or terms or traits, such as adolescent student senior Consumer behaviour research

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