“Quality Water for Quality Life” Sharing session with Nestle Pure Life Aston Hotel, Bogor 19 September 2017
Nestlé Pure Life from
THE #1 BOTTLED WATER BRAND More consumption contact points than any other Nestlé brand (2.5 Bn Consumers) Worlds #1 Bottled Water Brand (~$4B in retail sales) Large growth contribution (2015: +9,8 OG) Canada #1 USA #1 Uzbekistan #1 Argentina #3 Pakistan #1 Egypt #1 Jordan #1 Thailand #2 Lebanon # 1 Spain Algeria #2 Hungary Iran #3 Among Top 3 in 13 Markets Available in 41 markets Spring or Purified NB: Nestlé Pure Life also called Aquarel, Vera, Selda, 2015
Healthy Family Hydration Target Consumers Family Champion. Content with her role as a selfless giver, managing the chaos that is daily challenge but part of her rich, fulfilling life. Product Attributes Pure, safe, accessible, water guaranteed by Nestle Taste liked by the whole family Natural & healthy ingredients Brand Personality Encouraging, Responsible ally – “Everyday Hero” Brand Benefit Functional : A simple & healthy way to hydrate your body. Emotional : Ultimate satisfaction of doing the right thing – a sense of achievement in the daily struggle to keep the family on track
Product Attribute Cap Seal PET Bottle Cap Seal being used to ensure quality and authenticity is well maintained. PET Bottle The bottle is made from virgin material PET (Poly Ethylene Terephthalate) food grade and match Nestle lab standard Nestle Pure Life water characteristic Pure & Clear Refreshing Clean Taste
Product Portfolio
Product Personality 330ml 600ml 1.500ml Individual bottle Single Serve On-the go consumption 600ml Individual bottles Double serves On-the go consumption 1.500ml Family size bottles Multiple serves In home consumption
Healthy Hydration
Healthy Hydration
Family Hydration
Family Hydration
Family Hydration
Sustainability
Sustainability
Guaranteed Quality NESTLÉ PURE LIFE is guaranteed by a specific production process carried out under strict hygiene conditions, which ensures that the quality of the water is preserved right up to the place where you buy it. Throughout the process, ongoing quality control measures are applied. The 12 Steps of the Quality Process from water source to packaging, in order to ensure the perfect quality of the final product. NESTLÉ PURE LIFE benefits from Nestlé’s guarantee; Nestlé, a renowned brand with expertise in the field of bottled water and nutrition, helps you to make healthy choices.
Enjoy Pure Refreshment for Life