Calendars Get The Job Done… One Day At A Time The Vernon Company Get where you want to go with effective calendar advertising

Why Calendars? Plain and simple – calendar advertising works! It’s advertising with a difference Whether your goal is to build your brand, increase sales, promote products, attract members or encourage donations, you can accomplish it with a calendar Careful targeting, clear messaging and long-term visibility make this advertising tool the high-impact, low-cost alternative to other media

Calendars vs. competition Compared to other forms of advertising, calendars outperform competition: Targeted Controlled distribution Deliver your message to your best customers and prospects Message clarity Communicate your name, location, products and services Generous ad area – not limited by small space restrictions High-impact Provide stand alone advertising on a daily basis Message doesn’t compete for attention with other ads It’s no contest. Calendars outperform other popular advertising mediums (magazines, newspaper, radio, TV, Internet, direct mail) in all these areas.

Calendars vs. competition Long-term visibility Constant brand exposure Message on display 24/7, 365 days a year Low-cost Pennies per day, per exposure In-demand Advertising people ask for, and use daily Universal Widely used and relied on for day-to-day life In every home and office, appeal to all ages, genders It’s no contest. Calendars outperform other popular advertising mediums (magazines, newspaper, radio, TV, Internet, direct mail) in all these areas.

Calendars have power 98% of homes and 100% of businesses use at least one calendar. Average number of calendars per home is 4; individuals have an average of 2 in their immediate work area 94% of all business people can recall the advertising message on their calendars. 83% of customers purchase products or services from the advertiser who gave them a calendar. On average, a person looks at a calendar 12 times a day. After 365 days, your brand will leave a lasting impression: 4,380 times. 67% of calendar recipients would purchase one if it weren’t provided by advertisers.

Calendars compliment your brand Meaning Calendars serve as an important point of reference viewed countless time a day Endorsement A customer displaying your calendar is like a personal recommendation of your brand to anyone who sees it Image A calendar is identified with success, stability and “name-brand” appeal Value Functionality and visual appeal of a calendar gives your brand’s image and message a high-perceived-value

Stand out with custom For greater impact, customize your calendar Make it one-of-a-kind Differentiates you from the competition Totally personalized to your business Tells your story with unique photos, information or dates  Customizing increases the calendar’s effectiveness and makes it more valuable to the end-user Make it stand out, make it custom. Custom solution that exactly meets your marketing needs Promoting your business or organization with a custom calendar is one of the best ways to differentiate yourself from the competition.  It's all yours.  There's not another calendar like it anywhere.

Stand out with custom Custom options are endless… Use your own artwork or photos Change the date-pad design Move the ad space Add a coupon Add a page with info specific to your business or industry Change color scheme to use your corporate colors Add company events in the date blocks Custom makes it even better

Make it more effective Distribution is key – get them out early The first calendar received is usually the first one used Make it a presentation – give it gift value When received as a gift, calendars are viewed with more value Package in a gift envelope for even greater perceived value Personalize with recipient’s name Everyone likes to see their name in print As close as you can get to a guarantee it will be used When received as a gift, calendars are viewed with more value and aren’t necessarily viewed as advertising The gift giver is also thought of favorably every time the calendar is used Gift envelopes are available for almost every calendar. Some even have a “Season’s Greetings” message on them, making them look even more like a gift.

How Vernon can help Variety Custom options Exclusive artists We offer a variety of themes and styles to communicate your message to any market Eco-friendly options made from recycled paper and printed with earth-friendly inks Custom options We’ll help you create your own calendar that lets your brand stand out Exclusive artists Choose a calendar you won’t find anywhere else Order now, pay later Order early - delay payment and delivery until year-end View our exclusive calendar collection Variety of themes and styles – from scenic to cars to wall calendars to planners. Themed promotional calendars in our lineup are sure to match the image just right for your company…scenic, wildlife, cars, trucks and tractors, travel, children, pets, sports, and motivational. As for calendar styles…from planners to appointment to sports schedules to dimensional to Stik-Ups. For the wall, desk, or pocket…Vernon can provide you with all these calendars and more. Choose one of our exclusive artist calendars – you won’t find them anywhere else. Our Exclusive Artists promotional calendars, such as Bil Keane's Family Circus, Ol' Red Barn by Jim Zilverberg and American West by Harold Holden, offer unique calendar images you won't find anywhere else. Let us help you customize and make your calendar stand out. Vernon's custom calendar capabilities give you the option to create your own one-of-a-kind promotional calendar, with virtually any image you choose.

Summary Calendars get the job done! Deliver your brand message more effectively than other advertising mediums Premium exposure at a great value Targeted, high-impact, long-lasting advertising that people ask for Custom makes you stand out Vernon can help you develop a successful calendar program.