Bakersfield Youth Olympics Henry Holmberg, Filip Zemier, Kara Mulder, Natalie Joseph

Location Cal State Bakersfield Great facilities College athletes Demographically suitable Promotion of university

Date Summer of Olympic Games Carried out in June Create awareness in local schools in the months before summer. Potential for greater participation in the summer. Weather conditions more favorable.

Involvement CSUB athletes Sponsors Participants Families of participants

Format Summer camp format One work week First three days focused on teaching and coaching. CSUB athletes will be coaching the children. The following two days will focus competing in the specific events provided.

Events Swimming Track Basketball Tennis Volleyball

Target Market Families and their Children from the local community of Bakersfield. Grades K-12 Will be divided into various age groups.

Sponsors Local businesses within Bakersfield Action Sports Big 5 Mcdonald’s Body Exchange Citi Bank The Finish Line Sport Authority

Marketing Strategies CSUB students handing out flyers at various businesses within the community. Contacting and promoting in Bakersfield Schools, grades K-12. Advertising in Bakersfield radio, newspapers, TV, Billboards, and more.