Bulent Unsal – EECIS Comms & Media Industry Leader 28 April 2011 Monetizing Network Investments and Driving Growth with Information Technology Bulent Unsal – EECIS Comms & Media Industry Leader 28 April 2011 1

All our life today is about margin ! Somewhere in Canada... All our life today is about margin ! How IT can help to monetize the ongoing network investments to drive growth and margin?

Pop Quiz? For today’s communication service providers, what is the key enabler function? Network Software

Software is a Key Enabler for Success Oracle can be a Key Enabler for Success

BT Global Services 21CN Strategy

How are we going to be creating higher margin rich services? 21CN is the answer 21CN is the world’s first software driven customer network. It enables customisation of services world wide by software-driven innovation – all under customer control. Customers can access converged communications and cloud services directly through self-service or as a fully-managed service. GLOBAL REACH OPEN INNOVATION ECO-SYSTEM CUSTOMER CENTRIC How will we be bringing you higher margin services? Using a new network - 21CN, 17 platforms into one new global, software-driven 21st Century Network. It has seen us shift from our traditional PSTN network to an IP enabled broadband network which utilises soft-switching to provide a highly flexible, open standards-based network architecture. This opens up the ability to quickly create and deploy new services quickly for our customers. Principally 21CN is the world’s first software driven customer network. 21CN is fundamentally about customer choice and it enables the customisation of services through software-driven innovation. We are offering customers access to converged communications and cloud services directly via self-service, or as a fully-managed service. developing innovations that not only support businesses operations, but also meet the increasing demands of customers in today’s technology driven world Our customers are already benefiting with great new services made available more quickly and at lower cost Collapsing 17 networks into one, reusing capabilities and removing complexity 21CN offers the ability to support and extend an organisation’s operations across the globe. Customer Centric Through our service innovation programme we are - increasing levels of automation - reducing supply time - increasing the number of right first time deliveries - improving after sales activities

How Oracle Can Help?

Oracle Communications Investments A Systematic Acquisition Strategy Combined with US $3B Annual R&D Best in Class: SOA, Middleware & SDP Best in Class: Storage, Servers, Software (Java, Solaris, …) Best in Class: Service Fulfillment Suite Best in Class: Billing & Revenue Management Best in Class: Customer & Order Management Best in Class: Enabling carrier grade framework Oracle has responded with outward-facing applications acquisitions. In addition to approximately 2B USD annual R&D spend, Oracle has invested about 25B USD in the last 3 years in key acquisitions. Beginning with Retek, 360 Commerce and Profit Logic G-Log for Logistics and Supply Chain Execution. Oracle then acquired Siebel providing Best in Class Trade Management Demantra providing Best in Class Demand Forecasting, Trade Optimization. And most recently we acquired Hyperion with Best in Class Analytics and Consumer Insight Finally as announced last week Oracle will be acquiring Agile, who brings a welcomed addition to our CPG portfolio with Best in Class Product Data Management. 8

Oracle’s Industry Strategy Complete Open Integrated Comprehensive Industry Portfolio Standards-Based Architecture Engineered to Work Together Use Retail and IPRM as illustration points on our innovation around Complete… More Value Less Complexity More Choice Less Risk More Flexibility Less Cost

How Oracle Can Help? BSS & OSS Corporate Administration CRM, Service Fulfillment, Billing & Revenue Management Corporate Administration Financial Management, Human Capital Management, Asset Lifecycle Management, Business Intelligence Core Technology DB to Apps Servers, Security, High Availability, Datawarehouse Hardware

IS IT POSSIBLE TO LOWER THE TOTAL Hardware + Software IS IT POSSIBLE TO LOWER THE TOTAL cost of ownership?

As Oracle, we are ready for it ! Final Word Yes, IT can help to monetize the ongoing network investments to drive growth and margin. As Oracle, we are ready for it ! Thank You bulent.unsal@oracle.com

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