Methodology: RAMetrics RAM, Research and Analysis of Media AB works with around 1000 clients in 18 countries. Over 10 years, RAM has carried out 50 million+ interviews with 500,000 panel members on ads and editorial content in order to measure the effectiveness of the communication. The database is continuously growing. Online survey method Smart online based analytics offer immediate access to results and benchmarks Key measures and the questions: Ad recall: Do you recall seeing the ad? % saying yes Attention: How closely did you read/look at the ad? % scoring above 7 on 10 pt scale Branding: How difficult or easy was it to understand the source/sender of the ad? % scoring above 9 on 10 pt scale Familiarity: How well did you previously know the advertiser? % scoring above 7 on 10 pt scale Like ad: How did you like the ad? % scoring above 7 on 10 pt scale Easy to understand: The ad is easy to understand. % scoring above 7 on 10 pt scale New Information: The ad contains news or new information. % scoring above 7 on 10 pt scale Positive: The ad makes me feel positive towards the advertiser. % scoring above 7 on 10 pt scale Appeals to me: Ad appeals to you. % Yes Benefit: Have you benefited or will you benefit from something in the ad? % Yes Interesting: The ad is interesting. % scoring above 7 on 10 pt scale Fresh approach: The ad has an original design. % scoring above 7 on 10 pt scale Emotional Reaction: Did you react to the advertisement emotionally? % Yes Look for more information: Have you looked for or will you look for more information as a result of seeing the ad? % Yes Visit a website: Have you visited or will you visit the website as a result of the ad? % Yes Visit advertiser: Have you visited or will you visit this advertiser as a result of seeing this ad? % Yes Have bought/will buy: Have you bought or will you buy something as a result of seeing this ad? % Yes Recommend: Have you recommended or will you recommend the company / product due to the advertising? % scoring above 7 on 10 pt scale (Added in April 2016) Discuss: Have you been talking about / discussing the company, offer or product as a result of seeing the advertising? % Yes (Added in April 2016)