Smart Transportation Pavilion Sponsorship Opportunities

Drive Your Expo Marketing Investments the Extra Mile 2017 was a banner year for our industry, and SEMICON West drove the momentum with a sharp focus on the latest Smart technologies. This year we’re going BEYOND SMART with three new Pavilions — Smart Transportation, Smart Manufacturing, and Smart Workforce. Each one offers powerful sponsorship vehicles enabling you to position your company as a leader in today’s transformative microelectronics world.

Smart Transportation Pavilion Like all new activations at SEMICON West 2018, the Smart Transportation Pavilion is designed to deliver an engaging and thought-provoking experience with VR and other unique traffic drivers. An eye-catching display of classic, vintage cars on the show floor will draw attendees to the Pavilion, where they will be able to virtually experience Smart concept cars of the future. Smart Transportation also delivers several great ways to promote your brand outside of the booth. The Pavilion features: Welcome Station & Knowledge Bar Smart Automotive Showcase Future of Smart Automotive: VR Experience Meet the Expert Theater

Welcome & Knowledge Bar

WELCOME STATION & KNOWLEDGE BAR Attendee will receive information about the Smart Transportation experience and the sponsoring companies participating in it. The station will also distribute exit surveys, which will include options for promoting your company.

Future of Smart Automotive: VR Experience

Future VR Experience Strap on your VR goggles and take a futuristic drive through San Francisco in a LEVEL 5 Car. On the Virtual Dashboard you’ll see how AI and cognitive learning are making for a safer, and more fun, driving experience. Infotainment, AI, connectivity to Smart Cities, ADAS, mobility, diagnostics, and security — what types of new semiconductor devices will it take to turn your virtual journey into reality? Via an X-ray view experience, attendees will be able to visualize all the enabling technologies behind the dashboard. Sponsors will have an opportunity to show how their products make the dashboard of tomorrow a reality today.

Meet the Expert Theater

Meet the Expert Theater The Meet the Expert Theater brings three days of talks to a small, informal stage to encourage discussion of vital issues surrounding Smart Transportation. Industry experts will highlight trends and new developments and expound upon creating products capable of meeting the increasingly complex demands of autonomous vehicle manufacturers and suppliers. As a sponsor, your company may be eligible to provide a technical “Meet the Experts” presentation about relevant solutions it has developed.   Topics may include: Security/Cybersecurity Mobility as a Service Ride Sharing Electric cars of the Future Artificial Intelligence Machine Learning Deep Learning Smart Transportation and Cities

Meet the Experts: A Powerful Platform for Sharing Your Company’s Expertise While the concept of self-driving vehicles is commonplace, many attendees may not fully understand how they need to design and adapt their products to fit the needs of autonomous vehicle manufacturers and suppliers. As a Smart Transportation Pavilion Sponsor, your company may be eligible to participate in the SEMICON West Meet the Experts program. In the program, experts will deliver technical presentations addressing the issues and challenges facing developers of Smart Transportation solutions. Talks should be of interest to a broad audience of technologists across the supply chain, demonstrate the critical role silicon, MEMS, sensors, and microprocessors play in creating today's Smart Transportation experience, and discuss the standards and specifications that need to be met in order to bring new solutions to market. It’s a great opportunity to interact with a highly engaged audience.

Smart Automotive Showcase

FUTURE OF SMART AUTOMOTIVE SHOWCASE THE FUTURE OF SMART AUTOMOTIVE SHOWCASE The industry is experiencing significant changes as traditional and emerging Smart OEMs are reinventing the electronics, hardware, software, system architecture, and manufacturing that will dramatically transform the way cars look and operate in the future. Smart Automotive will showcase today’s latest innovations and set your sights on cars that are rapidly accelerating BEYOND SMART. To be considered for the Smart Automotive Showcase, please contact us for more information! Lin Tso 1-408-943-7920 Shane Poblete 1.202.847.5983 Eric Rude 1.408.943.7047 FUTURE OF SMART AUTOMOTIVE SHOWCASE

Sponsorship Packages

Why Sponsor? SEMICON West is the place the industry looks to for keeping up with a world that is rapidly moving BEYOND SMART — and where it goes to find the products and services it needs to sustain growth and innovation. While exhibiting is a great way to connect with your customers, becoming a sponsor takes your SEMICON West marketing efforts to a much higher level. As a sponsor of the Smart Transportation Pavilion you’ll gain even greater exposure among tens of thousands of key decision-making professionals from across the entire extended electronics supply chain and align your company with today’s most advanced technologies. Check out the sponsorship packages shown below…then make a SMART move and contact us today!

Sponsorship Package Pricing Sponsorship Packages Pre-Event Exposure Pavilion Sponsor A Pavilion Sponsor B Sponsorship Package Pricing $15,000 3 Available $10,000 6 Available Company name or logo placement on semiconwest.org website—Smart Transportation Pavilion and Sponsor web pages • Company name or logo placement in promotional email to attendees featuring Smart Transportation Pavilion Company name will be featured in press releases about the Smart Transportation Pavilion Continued on next slide >

Sponsorship Packages Continued on next slide > Onsite Exposure Pavilion Sponsor A Pavilion Sponsor B Meet the Expert Theater: Your company will be considered for a 30-minute session (20-minute presentation followed by a 10-minute Q & A) in the Smart Transportation Pavilion, Meet the Expert Theater. See presentation qualifications on upcoming slide. Up to 8 sessions available. • Future VR Experience: Opportunity to feature technology and/or product in VR experience within a one (1) VR vignette. VR Experience will feature three (3) vignettes overall. Possible vignettes: Autonomous vehicles, car-to-car communications, smart city communications, maintenance and diagnostics, safety and security, and more! — Future VR Experience: Logo featured and static image on center console Customer Journey: Opportunity to include one (1) question on the Smart Transportation Pavilion survey postcard given to attendees onsite before they leave pavilion. Sponsor will receive survey response report post-show. Company logo placement on event signage featuring sponsors Continued on next slide >

Sponsorship Package Pricing Sponsorship Packages Onsite Exposure Pavilion Sponsor A Pavilion Sponsor B Company logo placement on Smart Transportation promotional ad within the SEMICON West event guide • Company logo placement on Smart Transportation promotional text ads featured on large display located in Moscone North, Lower Level Lobby Company logo placement on Smart Transportation promotional text ads featured in Welcome Walk-in Video prior to Keynote Address Complimentary Thought Leadership Passes 3 Passes 2 Passes Complimentary invitations to Welcome Reception Post-Event Benefits Pavilion Sponsor A Pavilion Sponsor B Lead Generation: Access to post-show report including all Smart Transportation Pavilion attendees • — Sponsorship Package Pricing $15,000 $10,000

Pavilion Sponsorships: Contact Us Shane Poblete spoblete@semi.org 1.202.847.5983 Eric Rude erude@semi.org 1.408.943.7047 Smart Automotive Showcase: Contact Us Lin Tso ltso@semi.org 1-408-943-7920 Shane Poblete spoblete@semi.org 1.202.847.5983 Eric Rude erude@semi.org 1.408.943.7047

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