Qualitrics Research Platform Jason Jao January 18, 2012
Qualitrics – A Snapshot Product: AI-Based News Analytics Program Customers: Hedge funds, mutual funds, banks, universities Technology: Watson+DeepQA (IBM), Web-Crawler, Servers Main Competitors: Thomson Reuters, Raven Park, FactSet, CapIQ Market Opportunity: $5 Billion per year 426,000 users, $1,000/month/subscription Cost: $500K for Watson, $1M for servers and marketing and sales Risks: Fast-changing industry, uncertainties about applicability