Not Every Disability is Visible Crohn’s and Colitis UK Juliet Chambers and Andy McGuinness

Simple sign, Big difference

The campaign - supermarkets

The campaign- supermarkets

The campaign- supermarkets 2,500 + stores 20,000 emails 5,550 supporters

Manchester Arndale Centre Equality Commission Norther Ireland The campaign – a life of its own Manchester Arndale Centre X-Sector Alton Towers Tottenham FC National Trust sites Mark’s and Spencer’s Equality Commission Norther Ireland Man City FC Virgin Money

The campaign- travel hubs 49,084 2,655. 20 of 27targeted Seven 52,000 / 8,500 / 7.7m campaign emails sent campaign emails sent campaign supporters travel hubs on board or in discussion with Crohn’s and Colitis UK pieces of coverage including national, regional and trade Potential reach of coverage: print / broadcast / online

Birmingham International Airport The campaign- travel hubs Gatwick Airport Birmingham International Airport Newcastle Airport

The campaign – top tips Know your target – some businesses are better set up to deal with email campaigns than others. Promotion is key – social media, press, membership magazine, supporter emails…. Secondary asks – for targets have secondary asks should engagement prove fruitful. Be prepared to chase those companies not responding and allow time to meet with them to ensure the agreed change happens.